It Cosmetics Radiant Concealer + Multivitamin Serum 230

The It Cosmetics DO IT ALL Radiant Concealer + Multivitamin Serum in the variant 230 – LIGHT MEDIUM NEUTRAL is a medium to full coverage concealer with a fresh, radiant finish that lasts up to 16 hours. This innovative makeup product combines skin-loving hydration with a brightening glow, designed for those who want a seamless, awake look while nourishing the skin underneath. Ideal for those seeking a multitasking formula that conceals, smooths, and nourishes in one step.

Key benefits

• Radiant coverage that blends to a natural finish without creasing, thanks to a creamy, non-drying texture.
• Infused with a multivitamin serum to help hydrate, plump, and smooth the look of lines over time.
• Hydration from Hyaluronic Acid helps support a supple, comfortable feel through the day.
• Dermatologist-tested and non-comedogenic formula suitable for daily wear on the face.
• Targeted or all-over glow options are easy with the soft tip applicator and precise brush guidance.

Ingredients and how they help you

• Multivitamin Serum — Niacinamide and vitamins B5 & E hydrate, improve texture, and enhance radiance for a healthier-looking complexion.
• Hyaluronic Acid — Provides hydration and helps plump the look of skin to reduce the appearance of fine lines.
• Niacinamide — Supports visible skin texture and tone for a smoother base.
• Vitamin E (Tocopherol) — Acts as an antioxidant and helps condition the skin during makeup wear.
• Key antioxidants and conditioning agents, included to support comfortable wear in a cream texture that won’t settle into fine lines.

Usage & who this is for

This radiant concealer is formulated for people seeking medium to full coverage with a radiant finish that lasts up to 16 hours. It suits most skin types looking to hydrate while concealing uneven tone, redness, and darkness. The non-comedogenic, dermatologist-tested formula minimizes the risk of clogged pores and is suitable for daily use. To maximize glow, prime the pack for about one minute before first use, then use the soft tip applicator for precise application. For an all-over glow, a few additional clicks can brighten larger areas.

Storage tip: keep the product away from heat to preserve freshness and performance. As with all cosmetic products, perform a patch test if you have sensitive skin or allergies to any listed ingredients.

In practice, this product integrates seamlessly into a complexion routine, delivering a hydrated, luminous finish while helping to smooth lines for a more even look. The 7 mL tube is designed for on-the-go touch-ups and flight-friendly routines, making it a versatile choice for everyday wear or special occasions.

Note: Follow the included product instructions for opening, priming, and targeted vs. all-over glow adjustments. This item is for cosmetic use only and should be kept out of reach of children.

Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.