What is this shampoo best for?

This shampoo is best for most shades of natural and colour-treated red hair, helping brighten and preserve red tones with each wash.

Is this product tested on animals?

No. It is not tested on animals.

What should I do if I have sensitive skin or irritation after use?

Discontinue use if irritation occurs and follow the included instructions. This product contains fragrances and other additives; if you have sensitive skin, perform a patch test before full use.

How do I maximise colour protection when using this shampoo?

For optimal colour protection, use every time you wash your hair and follow with Radiant Red Red Boosting Conditioner.

John Frieda Radiant Red Red Boosting Shampoo 250 mL

Q: Are there any shade limitations I should know before using this product?

Yes, the product is not recommended for the lightest shades of hair (blonde, lightest auburn, grey) or the darkest shades of hair (dark cherry).

$24.07

Shipping to the United States

Processing: 1–3 business days Delivery: 5–10 business days

Radiant Red Red Boosting Shampoo by John Frieda — 250 mL formula that gently cleanses while preserving red tones with Anti-Fade Technology, enriched with Pomegranate Extract and Vitamin E for softness and shine.

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SKU: CH717226188282 Category: Shampoo Brand: John Frieda

The Radiant Red Red Boosting Shampoo from John Frieda is a color-supporting shampoo designed to gently cleanse while enhancing and preserving red tones with every wash. It is ideal for most shades of natural and colour-treated red hair and helps you maintain bright, vibrant, and long-lasting colour.

With Anti-Fade Technology to protect colour, this formula also includes antioxidant-rich Pomegranate Extract and Vitamin E to help seal in moisture, boost softness, and add shine. Note that this product is not recommended for the lightest shades of hair (blonde, lightest auburn, grey) or the darkest shades of hair (dark cherry). For best results, pair with the Radiant Red Red Boosting Conditioner.

Key benefits

Preserves red tones with every wash, helping colour stay vibrant longer.
Gently cleanses without stripping moisture, supported by moisture-locking ingredients.
Anti-Fade Technology helps protect colour during washing.
Infused with Pomegranate Extract and Vitamin E for antioxidant protection and shine.
Not tested on animals, with a formulation designed for most red hair shades.

Ingredients and how they help you

Pomegranate Extract — provides antioxidant support to help protect hair colour from oxidative stress and maintains softness and shine.
Vitamin E — nourishes and helps condition the hair to enhance smoothness and manageability.
Hydrating surfactants (such as Sodium Laureth Sulfate, Cocamidopropyl Betaine) — cleanse hair while preserving colour integrity when used as directed.
Anti-Fade Technology — a feature described to help protect colour during washing, contributing to longer-lasting red hues.

Who this is for and practical tips

Best for most shades of natural and colour-treated red hair seeking brighter, longer-lasting colour.
Individuals who want gentle cleansing with colour protection and added shine.
Keep out of reach of children and follow the included product instructions for use and storage.

Storage and handling tips: store in a cool, dry place away from direct sunlight. Use every time you wash to maintain colour protection. If irritation occurs, discontinue use and consult a professional.

Closing note: when used with the Radiant Red Red Boosting Conditioner, this shampoo supports a cohesive red colour routine and helps you maintain a vibrant look over time.

Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.