What is the Violet Crush Purple Toning Masque best for?

It is designed to neutralize brassiness in blonde hair and provide hydration while strengthening and repairing surface damage.

How should I use this masque for best results?

After shampooing, generously apply the Purple Toning Masque evenly through wet hair and comb through. Leave on 1-3 minutes, then rinse well. Use weekly or as needed until desired toning results are achieved.

Is this product safe for color-treated hair?

Yes, the formula is Paraben Free and SLS/SLES Sulfate Free and is suitable for natural or colour-treated blonde hair.

Are there any safety precautions I should follow?

Yes, this product contains ingredients that may irritate some individuals. Perform a patch test 48 hours before first use and discontinue if irritation occurs. Keep out of reach of children and avoid contact with eyes and fabrics to prevent staining.

Can this masque help with damaged hair?

The masque is designed to strengthen hair and reduce breakage while repairing surface damage, thanks to conditioning ingredients in the formula.

John Frieda Violet Crush Purple Toning Masque 250 mL

$24.07

Shipping to the United States

Processing: 1–3 business days Delivery: 5–10 business days

A 250 mL violet-toning masque that brightens and neutralizes brass on blonde hair with Crushed Violet Pigments, delivering hydration and reduced breakage for natural or colour-treated blondes.

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The John Frieda Violet Crush Purple Toning Masque is a luxury treatment designed to brighten and cool blonde tones in minutes. This 250 mL masque hydrates deeply while neutralizing brassiness with a pigmented violet formula, making it a go-to between salon visits for natural or colour-treated blondes.

Key benefits

Neutralizes yellow and orange tones with Crushed Violet Pigments to keep blondes looking cool.
Provides intense hydration to reduce breakage and improve surface smoothness.
Strengthens hair and helps repair surface damage for healthier-looking strands.
Paraben Free and SLS/SLES Sulfate Free formula supports a gentler routine for color-treated hair.
Suitable for natural or colour-treated blonde hair, with weekly or as-needed use to maintain toning results.

Ingredients and how they help you

Aqua and Cetearyl Alcohol — provide a creamy base and help improve conditioning for easier detangling.
Dimethicone and Phenyl Trimethicone — form a protective layer that smooths the cuticle and adds slip for easier combing.
Behenamidopropyl Dimethylamine — helps condition and soften the hair, aiding manageability.
Lactic Acid — contributes to pH balance and can support gentle conditioning without stripping color.
Propylene Glycol and Propanediol Dimethyl Isosorbide — assist with humectancy and even product distribution through the hair shaft.
Crushed Violet Pigments — a pigment-dispersed system that neutralizes brassy tones on contact for a cooler hue.
Parfum (Fragrance) — provides a pleasant scent experience during and after use.
Paraben Free and SLS/SLES Sulfate Free — designed to be gentler on color-treated hair and reduce harsh cleansing effects.
Color-related components (e.g., Basic Violet 1, Blue No.16) — contribute to the violet toning effect; ensure careful use as directed.
Benzoic Acid, Limonene, Hexyl Cinnamal, Linalool — fragrance-related ingredients that can influence scent and sensorial experience.

Who this is for and usage tips

Best for blondes who want to counter brassiness and refresh tone between salon visits.
Great for natural or colour-treated blondes seeking a rich, nourishing masque with toning benefits.
To maximize results, use after shampooing, leave on for 1-3 minutes, then rinse well and style as usual.
Store in a cool, dry place and keep out of reach of children. If irritation occurs, discontinue use and consult a professional.

Violet Crush Purple Toning Masque helps you maintain a cool, bright blonde between appointments thanks to its pigmented formula and conditioning agents. For best results, pair with other products in the Violet Crush collection to keep your hair looking vibrant and healthy.

Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.