The Excellence Crème Permanent Hair Color by L’Oréal Paris is a premium hair dye designed for 100% grey coverage with rich, all-over color. The variant E46 Copper Red Brown delivers a warm, multidimensional shade while helping maintain hair health through a unique triple protection system. This product is ideal for anyone seeking reliable, long-lasting color with enhanced conditioning from first use through post-color care.
Benefits at a glance
- Exclusive Triple Protection System guards hair before, during, and after colouring to support softness and manageability.
- First-ever colour comb applicator simplifies application and improves grey coverage by targeting grey areas first.
- 100% grey coverage delivers even, full colour across the head for a natural look.
- Conditioning Colour Creme adds protection during colouring and helps condition the hair after colouring.
- After-colour conditioner with Ceramide helps repair and seal the colour bond for lasting shine.
Key components and why they matter
- Aqua / Eau (water) acts as a solvent to dissolve the dye and allow even distribution through the hair shaft.
- Hydrogen Peroxide opens the hair cuticle to permit pigment uptake, enabling lasting colour deposition.
- Cetearyl Alcohol provides conditioning and helps emulsify formulations for smoother application.
- Glycerin is a humectant that helps retain moisture and improve hair feel post-colour.
- Ionene-G in the conditioning crème contributes to conditioning benefits during the colour process.
- Ceramide in after-colour conditioner aids in restoring the lipid barrier and improving resilience after colouring.
Usage tips and who it’s for
Before colouring, perform the 48-hour allergy test as directed on the package. This ensures the product is suitable for your skin and reduces the risk of irritation. For best results, apply the colour mixture to dry, unwashed hair using the built-in applicator, focusing on grey areas first. Leave the dye on for 25 minutes if your hair has little or no grey, or extend by 15–20 minutes for more grey coverage, then rinse thoroughly and follow with the included conditioning routine.
Storage and care: store in a cool, dry place and use the included after-colour conditioner regularly to maintain colour richness and hair health. This product is designed for 1 Piece sizing and is suitable for adults seeking a long-lasting, vibrant permanent colour with dependable grey coverage.
Note: If you have sensitive skin or have experienced reactions to hair colour in the past, consult a professional or discontinue use if irritation occurs. Keep away from children and avoid contact with eyes.
Final result: a copper red brown shade with depth and dimension that covers greys and leaves hair looking vibrant and conditioned.
Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.














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