L’Oreal Fria Hair Color 40 Deeply Brown

The L’Oreal Fria 40 Deeply Brown is a permanent hair color designed to deliver bold, prismatic tones with multidimensional shine. This shade thrives on color-treated hair and offers a vibrant result without compromising hair integrity.

Key benefits

• Bright, multi-dimensional color: achieves shimmering depth with lasting vibrancy using the exclusive Shine Serum Booster.
• Softness and shine: Power Shimmer conditioner seals cuticles for a smooth, reflective finish.
• Easy care color system: designed to be used with the included serums and conditioner for enhanced radiance.
• Wide shade range: available in more than 45 bold shades to suit various looks.
• Professional-grade results at home: formulated to provide consistent color deposition and fade.

Ingredients and what they mean for you

• AQUA / EAU — water base that dissolves dyes for even color distribution.
• ALCOHOL DENAT. — helps with dye penetration and product texture; use as directed to minimize irritation.
• PEG-4 RAPESEEDAMIDE — conditioning surfactant that aids in cleansing and allows smooth application.
• GLYCERYL LAURYL ETHER — mild cleansing agent that supports gentle lathering and glide during application.
• DECETH-3 — surfactant to improve spread and coverage without heaviness.
• PROPYLENE GLYCOL — humectant and solvent that helps maintain dye consistency and moisturizing feel.
• LAURETH-5 CARBOXYLIC ACID — helps balance pH for comfortable application and color uptake.
• ETHANOLAMINE — pH adjuster to optimize dye performance.
• DIPROPYLENE GLYCOL — solvent that supports even distribution of pigments.
• HEXYLENE GLYCOL — humectant and solvent aiding product performance.
• AMMONIUM HYDROXIDE — alkalizing agent that helps dye lift and deposit color in the hair shaft.
• POLOXAMER 338 — surfactant that stabilizes the formula for even application.
• POLYQUATERNIUM-6 — conditioning polymer that helps smooth the hair surface for shine.
• OLEYL ALCOHOL — emollient that improves slip and comfort during application.

PARFUM / FRAGRANCE — scents the product for a pleasant experience.

• RESORCINOL — dye precursor that contributes to the final color result.
• p-PHENYLENEDIAMINE — dye precursor essential for permanent color development.
• AMMONIUM THIOLACTATE — conditioning and odor-control contributor within the formula.
• ERYTHORBIC ACID — antioxidant to help preserve formula stability.
• EDTA — stabilizer that binds metal ions to maintain product integrity.
• m-AMINOPHENOL — dye intermediate involved in color formation.
• 2,4-DIAMINOPHENOXYETHANOL HCL — dye-related compound contributing to shade depth.
• N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE — dye precursor supporting lasting color reten­tion.
• TETRASODIUM EDTA — stabilizer to maintain formula performance over time.
• BHT (Butylated Hydroxytoluene) — antioxidant for formula protection.

Usage and suitability

Not recommended on predominantly grey or heavily highlighted hair. Follow the included product instructions for specific timing, mixing, and application guidance. This product is a colorant designed for at-home use to deliver dramatic, color-rich results with a shine-focused finish.

Who this is for

Ideal for those seeking bold, prismatic, shimmering color with lasting vibrancy. Great for customers who want a multi-dimensional brown shade with a soft, glossy finish and extra shine.

Live in colour. Live in F ria.

Closing note

Ensure you test a small skin area first and read all safety warnings on the packaging before use. Store the product away from children and follow all handling precautions when mixing or applying.