L’Oreal Permanent Hair Colour 18 Medium Ash Blonde

Loreal Preference Medium Ash Blonde 18, a fade-defying permanent hair colour designed to give luminous, long-lasting shade for up to eight weeks. This is ideal for anyone seeking a sophisticated ash blonde with reliable gray coverage and a high-shine finish. Expect a professional-like result at home from a formula that prioritizes color longevity and natural-looking tones.

Benefits and what to expect

• Fade-defying color technology keeps your shade vivid for up to eight weeks, reducing noticeable dulling between applications.
• Liquid-gel formula delivers even distribution and a luminous result across the hair shaft.
• Offers over 50 luminous shade options, so you can find the perfect tone to complement your skin tone and styling preferences.
• Contains a dedicated Shine Protect Conditioner to leave hair soft, conditioned, and with renewed shine after coloring.
• Contains a precise applicator system to apply color directly to dry, unwashed hair, focusing color where gray coverage is needed most.

Ingredients and why they matter

• Aqua / Eau — the solvent that forms the base for the formula, enabling even distribution of the dye and developer.
• Hydrogen Peroxide — the developer that opens the hair cuticle to allow pigment penetration for long-lasting color results.
• Cetearyl Alcohol — a conditioning fatty alcohol that helps smooth the hair and improve texture after color processing.
• Trideceth-2 Carboxamide Mea — a surfactant/helper to improve mixability and rinse-out behavior.
• Ceteareth-25 — an emulsifier that stabilizes the formula for consistent color application.
• Glycerin — a humectant that helps maintain moisture balance in the hair during and after processing.
• Phosphoric Acid — adjusts pH to support color development and stability of the formula.
• Tetrasodium Etidronate and Tetrasodium Pyrophosphate — chelating agents that help prevent mineral buildup on the hair, supporting even dye uptake.
• Sodium Salicylate — helps maintain the formulation’s performance and stability during use.

Usage, warnings, and who this is for

• Allergy test: 48 hours before colouring, perform the recommended allergy check to ensure compatibility with your skin.
• Typical timing: follow the Step timings—25 minutes for hair with little or no grey; add 15 to 20 minutes for grey hair to ensure adequate coverage.
• During processing, avoid contact with eyes. If contact occurs, rinse thoroughly with clean water.
• Rinse until the water runs clear, then apply the Shine Protect Conditioner and leave on for 2 minutes before final rinse with warm water.
• Storage and safety: keep out of reach of children and follow all included safety instructions on the packaging.

Who is this best for? Loves a sophisticated ash blonde with durable color, needs reliable gray coverage, and prefers a luminous, salon-like finish from a home-use product. It is suitable for adults seeking a long-lasting color solution with a shine-boosted result.

Remember, this product is a cosmetic colorant for hair and should be used as directed. If you have sensitive skin or a history of color-related irritation, test first and discontinue if irritation occurs.

Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.