here refers to L’Oréal Paris Excellence Creme Triple Protection Colour Permanent in the Light Brown E variant. This permanent hair colour is designed to deliver a rich, radiant shade while helping to support hair that loses keratin over time thanks to Pro-Keratin fortification. It provides 100% grey coverage and aims to leave hair soft and silky after colouring.
Key benefits
- Pro-Keratin enriched formula strengthens hair as you colour, helping to revitalise strands.
- Triple protection technology supports hair during the colouring process and aftercare.
- 100% grey coverage helps you achieve a uniform colour with minimal regrowth appearance.
- Rich and radiant colour designed to remain vibrant post-colouring.
- Comprehensive colour system includes a conditioner to help recondition weekly for ongoing softness.
Ingredients and what they mean for you
- Pro-Keratin — a conditioning protein that helps reinforce hair fibres, contributing to a smoother feel after colouring.
- Hydrogen peroxide (Developer Creme) — works with the colour creme to lift pigment and deposit the chosen shade.
- Glycerin and various conditioning agents — help maintain moisture during and after the colouring process.
- Mineral and surfactant components (e.g., Cetearyl Alcohol, Dimethicone) — aid in texture, slip, and scalp-friendly application.
- Fragrance (Parfum) and preservatives as part of the kit composition to ensure a pleasant experience and product stability.
Who this is for and how it helps
- Ideal for adults seeking permanent colour with grey coverage and a fortified hair feel.
- Great choice for revitalising hair that loses keratin over time, thanks to Pro-Keratin fortification.
- Suitable for those who want a rich, long-lasting brown shade with a silky finish.
- Best used with the included developer and conditioner for a full colour system experience.
Usage and safety details follow the instructions supplied with the product. Follow the included product instructions for allergy testing 48 hours before colouring and for step-by-step application times to achieve the best results.
Regular storage in a cool, dry place helps maintain product performance and safety. If irritation occurs, discontinue use and consult the guidance provided in the packaging.
Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.












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