L’Oréal Paris Excellence Crème Ammonia Free Natural Dark

Experience true grey coverage with the full power of L’Oréal Paris Excellence Crème Ammonia Free Permanent Hair Dye in Natural Dark Brown. This ammonia-free formula delivers 100% grey coverage while caring for your hair with a triple care routine, making it a reliable choice for achieving a natural, flattering color that suits all skin tones.

Key benefits

• 100% grey coverage with a permanent hair color that preserves a natural look.
• The Universal Reflect blends warm and cool reflects to create a color that matches a variety of skin complexions.
• Ammonia-free formula helps minimize strong odor and potential scalp irritation.
• Includes a triple care routine to nourish during coloring and help condition hair over time.
• Available in 7 shades across blonde, brown, and black families for versatile options.

Ingredients and what they mean for you

• Aqua / Eau — water that acts as a solvent to create a smooth, easy-to-apply mixture.
• Hydrogen Peroxide — a developer that opens the hair cuticle to allow color deposition for long-lasting results.
• Cetearyl Alcohol — a conditioning fatty alcohol that helps soften and soften hair fibers during processing.
• Glycerin — a humectant that helps attract moisture to hair for improved softness.
• Phosphoric Acid — a pH-adjusting ingredient that supports color balance and formula stability.
• Tetrasodium Etidronate & Tetrasodium Pyrophosphate — chelating agents that help keep minerals from interfering with color deposition.
• Other listed ingredients work together to create a stable, conditioning color experience without ammonia.

Usage guidance and suitability

• Follow the included product instructions for your allergy test 48 hours before use to ensure you don’t have a reaction.
• Before colouring: Always be colour safe and perform an allergy test 48 hours before use, even if you have previously used coloring products.
• For grey hair, the processing time is extended by 15 to 20 minutes beyond the standard 25 minutes for non-grey areas.
• Rinse thoroughly with warm water until the water runs clear and finish with the conditioning step included in the kit.
• Store and use as directed; keep out of reach of children.

This product is designed for adult use and aims to deliver reliable grey coverage with a natural-looking finish. If you have concerns about sensitivity, consult the instruction leaflet and discontinue use if irritation occurs.

Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.