Is this safe for all hair types and does it require an allergy test?

Allergy testing is recommended 48 hours before use. The product is designed for adults and provides 100% grey coverage with an at-home coloring system. If irritation occurs, discontinue use and rinse thoroughly.

What makes ReflectU technology different from regular hair dye?

ReflectU technology blends warm and cool reflects to help achieve a natural-looking color result, making at-home coloring easier and more flattering for many hair types.

How long does the color last and how does the care system help?

The color is designed to stay vibrant for up to 6 weeks. The post-color Shine Protect Conditioner nourishes and helps protect hair after coloring.

What should I do if the color causes irritation or if I have sensitive skin?

Discontinue use and rinse immediately if irritation occurs. Perform the allergy test as directed 48 hours before use, and avoid applying to irritated or damaged scalp.

Can I use this product if I have previously colored hair?

Yes, it is formulated for at-home coloring and provides permanent coverage, including grey hair. Follow the step-by-step instructions for best results.

L'Oréal Paris Excellence Crème Permanent Hair Dye 1 Piece

L’Oréal Paris Excellence Crème Permanent Hair Dye 1 Piece

$28.18

Shipping to the United States

Processing: 1–3 business days Delivery: 5–10 business days

Excellence Crème Permanent Hair Dye by L’Oréal Paris offers 100% grey coverage with a natural finish. Ammonia-free formula with Pro-Keratin and a post-color care system for lasting vibrancy in 1 Piece.

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SKU: CH071249692677 Category: Hair Color Brand: L'Oreal Paris

The Excellence Crème Permanent Hair Dye from L’Oréal Paris delivers 100% grey coverage with a natural-looking finish. This at-home color treatment uses ReflectU technology to blend warm and cool reflects, helping you achieve a professional-looking result in the comfort of your own home. The formula is ammonia-free, making it gentler on hair, while the post-color care system helps maintain vibrant color and nourish hair. Suitable for adults seeking lasting color and 100% grey coverage, including resistant greys.

Benefits and what makes it work

Permanent hair dye with long-lasting color care that stays true for weeks.
Optimal gray coverage with ReflectU technology for natural and easily achievable results.
Ammonia-free complete hair coloring treatment that minimizes strong odors and scalp irritation.
Gentle post-color care leaves hair protected and nourished after the color process.
Pro-Keratin helps add vibrancy and lock-in shine for a healthy-looking finish.
Enriched with caring agents to protect hair throughout the coloring process.

Key ingredients and what they mean for you

Hydrogen Peroxide — a developer that opens the hair cuticle to allow color to deposit, helping achieve durable, even coverage.
Aqua / Eau — the universal solvent that allows the formula to spread evenly through the hair.
Cetearyl Alcohol and other conditioning agents — provide slip and comfort, minimizing drying during the process.
Glycerin and related stabilizers — help maintain moisture for softer, more manageable hair post-color.
Pro-Keratin (as part of the system) — supports vibrancy and helps lock-in shine after coloring.
Phosphoric Acid and chelating agents — aid in color stability and formula performance.

Usage guidance and suitability

Before coloring, perform an allergy test 48 hours before use.
Apply the product using the applicator to dry, unwashed hair.
Leave the mixture in your hair for 25 minutes for hair with little or no gray. For gray hair, leave it on for an additional 15 to 20 minutes.
Rinse out the product by adding a small amount of warm water and working it into a lather. Rinse with warm water until the water runs clear.
Use the Shine Protect Conditioner and massage it through the hair. Leave it on for 2 minutes before rinsing with warm water.

Colour is rich, radiant and covers 100% greys, even the most resistant for up to 6 weeks. Follow the included product instructions for exact timing and safety precautions.

Storage and handling: Keep out of reach of children. Do not use if you have a known allergy to any listed ingredients. If irritation occurs, discontinue use and rinse thoroughly.

Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.