What is the best result I can expect with V28 Midnight Violet?

You can expect a deep, vibrant violet shade with shimmering reflections due to the 3X-highlight technology and the included Power Shimmer Conditioner for a glossy finish.

Is this safe for use at home and who should avoid it?

This is a cosmetic hair color kit intended for at-home use. Follow the included instructions and perform a patch test before full application. If you have sensitive skin or scalp conditions, discontinue use and consult a professional.

What should I do if I experience irritation during application?

Stop applying the product immediately and rinse thoroughly. Refer to the packaging instructions and consult a professional if irritation persists.

Which ingredients are responsible for color development and shine?

Color development comes from the color precursors including amines that form the violet pigment, while the Power Shimmer Conditioner helps seal and smooth the cuticle for shine.

Can I use this on previously dyed hair the same color family?

Yes, it can be used on color-treated hair to refresh or enhance violet tones, but always follow the shade-specific box instructions and perform a strand test first.

L'Oreal Paris Feria Permanent Hair Color Midnight Violet

L’Oreal Paris Feria Permanent Hair Color Midnight Violet

$17.72

Availability: In stock

Shipping to the United States

Processing: 1–3 business days Delivery: 5–10 business days

L’Oreal Paris Feria Permanent Hair Color in V28 Midnight Violet delivers multi-faceted shimmering violet color with 3X highlights and the Power Shimmer Conditioner for a glossy, smooth finish.

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L’Oreal Paris Feria Permanent Hair Color Midnight Violet, a multi-faceted shimmering color kit designed for bold, fashion-inspired looks. This color system delivers 3X highlights for intensified, brilliant results and includes the Power Shimmer Conditioner to seal and smooth for a vibrant, head-turning finish. Ideal for those seeking a deep, vivid violet shade without a salon appointment, this kit guides you toward salon-worthy color at home.

What you get and why it matters

3X highlights for amplified, shimmering depth that reads as a rich midnight violet in natural light.
Prismatic color spectrum crafted by L’Oreal master colorists to achieve bold, fashion-forward shades.
Power Shimmer Conditioner helps seal cuticles and smooth the hair surface for a glossy finish.
Free from complicated processing steps, designed to transform hair color with a single kit.

Ingredients and how they help you

Water (Aqua) and Alcohol Denat. provide a clean, effective medium for dye activation and spread.
Propylene Glycol aids in moisture retention to help keep color smooth on the hair shaft.
Toluene-2,5-Diamine and related color precursors are responsible for achieving the deep violet shade while blending with your natural undertone.
Hydrogen Peroxide (from the color developer) opens the hair cuticle to allow color penetration, enabling the lasting vibrancy of the shade.
Power Shimmer Conditioner contains conditioning agents to seal the cuticle and enhance shine after the color treatment.
Fragrance (Parfum) provides a pleasant scent during application; always perform a patch test if you are sensitive to fragrances.

Who this is for and usage tips

Best for anyone seeking a deep, vivid violet shade with shimmering highlights that stands out in fashion-forward looks.
Suitable for non-professional at-home color application; follow the included instructions for best results.
As with all permanent hair color products, perform a patch test prior to full application and follow safety recommendations.

The above notes reflect the product’s claims and general guidance for at-home color applications. Always read the box instructions and ingredient list on the shade level you purchase, as formulations may vary by shade. Packaging may vary, what you receive may not be what is reflected on site.

Note: Use as directed and store out of reach of children. If irritation occurs, discontinue use and consult a professional. This description preserves the brand’s terminology and emphasizes practical tips for safe, effective use.

Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.