L’Oréal Paris Permanent Hair Colour Downtown Denim 1 ea

Féria is a permanent hair colour from L’Oréal Paris that delivers bold, prismatic, shimmering colour without wrecking the hair. The Downtown Denim variant is designed for multi-dimensional vibrancy, giving you deep indigo tones with reflective shine you can see in every strand. Each box includes our exclusive Shine Serum Booster to boost shine and softness, plus the patented Power Shimmer Conditioner to seal and smooth for lasting luminous color.

Key benefits

• Bold, prismatic colour that stands out with dimensional shine thanks to Shine Serum Booster.
• Power Shimmer Conditioner helps seal and smooth, promoting vibrant, long-lasting results.
• Designed for use with 3X Highlights technology to enhance dimension across the hair shaft.
• More than 45 bold shades available, with a color range that suits a variety of skin tones and styles.
• Includes a complete developer and conditioning system to minimize damage and leave hair soft after colouring.

Ingredients and components that matter

Shimmering Conditioning Colour Gel contains conditioning agents and pigments that deposit color while helping maintain manageability. The Shimmering Conditioning Developer Crème powers the colour deposition with a peroxide blend that opens the hair cuticle for even uptake. The Aromatic Shimmer Serum adds moisture and helps deliver a glossy finish. The Power Shimmer Conditioner provides sealing and smoothing action to lock in vibrancy. Together, these components aim to deliver multi-dimensional colour without excessive hair damage.

Specific ingredients include Aqua, Alcohol Denat, Propylene Glycol, Hydrogen Peroxide, Cetearyl Alcohol, Glycerin, Ammonium Hydroxide, and various conditioning agents. These elements work in concert to create lasting tone while supporting softness and sheen. For full ingredient details, refer to the box packaging.

Who this is for and usage context

This product is best for anyone seeking a bold, fashion-forward colour with noticeable shine and dimension. It’s suitable for adults looking to refresh or change their look with a durable, semi-permanent tone that gradually fades with washing. Always perform a patch test 48 hours before full application to check for sensitivity.

Storage and handling tips: store in a cool, dry place away from children. Follow the included product instructions for application times and post-colour care to maintain the vibrancy of Downtown Denim.

Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.