What is the recommended allergy test timing?

An allergy test should be conducted 48 hours before coloring to check for any sensitivity before applying the product.

How long should the dye process take for grey hair?

For grey hair, leave the mixture on for an additional 15 to 20 minutes beyond the standard processing time.

How many shades are available for this product?

The color line includes over 50 luminous shades, offering a wide range of tones to choose from.

What should I do after coloring?

Rinse until water runs clear, then apply the Shine Protect Conditioner and leave on for 2 minutes before rinsing. This helps leave hair soft and silky.

Is this product safe for home use and what precautions should I take?

Follow the included product instructions for allergy testing and application. Keep out of reach of children and avoid contact with eyes. Do not exceed the recommended processing times.

L'Oréal Paris Permanent Hair Dye Superior Preference 1 Piece

L’Oréal Paris Permanent Hair Dye Superior Preference 1 Piece

$29.48

Shipping to the United States

Processing: 1–3 business days Delivery: 5–10 business days

L’Oréal Paris Permanent Hair Dye Superior Preference delivers salon-quality color at home with fade-defying, high-shine results. Over 50 luminous shades and 9 weeks of lasting color.

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SKU: CH071249253052 Category: Hair Color Brand: L'Oreal Paris

The L’Oréal Paris Superior Preference Permanent Hair Dye delivers salon-quality color at home with fade-defying performance and high impact shine. This color system is designed for long-lasting tone and luminous shine, making it a great choice for anyone seeking rich, multi-dimensional results from the comfort of home. It supports up to 9 weeks of vibrant color and is suitable for those who want pronounced gray coverage and a glossy finish.

Benefits at a glance

Salon-quality color at home provides beautiful 100% gray coverage with up to 9 weeks of fade-defying color thanks to a higher concentration of dyes.
New fade-defying system powers long-lasting, rich tones that resist dulling over time.
No-drip oil-in-gel texture adheres well to hair for even application and minimized mess.
Shine Protect Conditioner leaves hair soft and silky to the touch after color treatment.
Luminous shades are available in over 50 hues across a wide spectrum of tones for customizable results.

Ingredients and key components

Aqua / Water — the base solvent for even distribution of the dye and developer. Hydrogen Peroxide — the oxidizing agent that opens the hair cuticle to allow color molecules to develop. Cetearyl Alcohol — an emollient that helps condition and soften hair. Trideceth-2 Carboxamide Mea — a surfactant helping to emulsify the color mixture for smooth application. Ceteareth-25 — an emulsifier supporting consistent texture. Glycerin — a humectant that helps maintain moisture in the hair. Phosphoric Acid — helps adjust pH for optimal color performance. Tetrasodium Etidronate and Tetrasodium Pyrophosphate — chelating agents that help keep the formula stable and effective. Sodium Salicylate (F.I.L. D209747/8) — used for stabilizing the formula and ensuring safe, even distribution of color.

Who this is for and usage tips

This permanent hair color is designed for adults looking for long-lasting results with strong gray coverage and a glossy finish. For best results, perform an allergy test 48 hours before coloring and follow the included steps to ensure proper application and processing times. If you have pre-existing hair damage or scalp sensitivities, consider performing a strand test first and consult the product instructions for details. Store the product as directed on the packaging and keep out of reach of children.

One of the key advantages is the oil-in-gel formula, which helps the dye adhere evenly and reduces dripping during application. After coloring, use the Shine Protect Conditioner to help your hair stay soft and silky as the color develops its full shine. Expect vibrant shade and a rich, luminous finish across a wide shade range.

All color results will vary by starting color, hair history, and application technique. The product is intended for at-home use and follows the included instructions for safety and timing. A good test run on a small strand can help you anticipate the final result before applying it to your entire head. This product is not intended to diagnose or treat any medical condition; always follow the official directions.