the full experience of L’Oreal Preference Infinia Deep Plum 3V Deepest Plum, a permanent hair colour that helps you revive first-day vibrancy with an included colour refresher. This advanced duo is designed for red and black shades, delivering day one luminosity again and again, so you can enjoy rich, luminous colour that lasts beyond the initial application. Ideal for those who want a deep plum shade that remains bold over time, this product is part of a category that emphasizes fade-resistance and conditioning shine.
Key benefits
- Day one colour luminosity re-creation: the in-box colour refresher restores first-day brightness for red and black shades.
- Fade-defying luminosity: the formula is engineered to keep red and black tones vibrant over time, reducing dullness.
- Conditioning base: the refresher delivers pigment while nurturing the hair with conditioning properties.
- Six red and six black luminous shades: a curated range to support vibrant red or deep black results.
- Simple usage rhythm: apply the refresher in the 2nd and 4th week to maintain luminosity between colourings.
Ingredients and why they matter
- Aqua (Water) — the universal solvent that blends active ingredients and allows smooth application.
- Cetearyl Alcohol — a conditioning fatty alcohol that helps soften and protect hair during colouring and aftercare.
- Behentrimonium Chloride — a conditioning agent that improves comb-ability and adds slip for even distribution.
- Amodimethicone — a lightweight silicone that coats strands to reduce frizz and boost shine without heaviness.
- Cetyl Alcohol — another conditioning agent that contributes to a smooth, manageable feel on the hair.
- Hc Violet No. 2 — a violet pigment that contributes to balanced red and black luminosity and helps counteract unwanted brassiness in these shades.
- C12-15 Alkyl Benzoate — a lightweight solvent that helps the formula spread evenly and evaporate cleanly.
- Guar Hydroxypropyltrimonium Chloride — a conditioning polymer that improves detangling and softness.
- Sodium Hydroxide — a pH-adjusting agent that helps open the hair cuticle for even colour uptake when used as directed.
- Hydroxyethylcellulose — a thickener that gives the product comfortable, easy-to-control consistency.
- Hydroxyanthraquinoneaminopropyl Methyl Morpholinium Methosulfate — a pigment-based component contributing to rich colour results.
- Trideceth-6 — a surfactant that helps distribute pigments evenly and gently rinse away.
- Chlorhexidine Digluconate — a conditioning agent with cleansing support to help maintain comfortable scalp feel.
- Fumaric Acid — adjusts acidity for stable formulation and colour performance.
- Isopropyl Alcohol — helps in rapid evaporation to aid even coverage and reduce tackiness during application.
- Citric Acid — another pH-adjuster to support product performance and scalp comfort.
- Cetrimonium Chloride — conditioning and anti-static properties for smoother results.
- Parfum (Fragrance) — adds a pleasant scent to the colouring experience.
Usage and suitability tips
Follow the included product instructions for allergy testing 48 hours before colouring. For best results, apply the colour mixture to dry, unwashed hair and work through evenly. Leave on the recommended time, then rinse until water runs clear and finish with the Shine Protect Conditioner, massaging it through and leaving it on for 2 minutes before a final rinse.
This product is best for customers seeking a permanent hair colour with a premium fade-defying effect and a built-in colour refresher option, especially those choosing deep plum tones in the red and black shade families.
Storage: keep out of reach of children and store in a cool, dry place away from heat sources to maintain pigment integrity.
Contextual note: the brand leverages a true gold standard of luminous colour with a dedicated refresh system to help red and black shades look vibrant longer between applications.
In use, expect a rich, even finish with conditioned feel thanks to the blend of conditioning agents and silicones that help protect hair during processing.
How to use L’Oreal Preference Infinia Deep Plum 3V Deepest Plum
A straightforward guide to applying the permanent colour and refreshing luminosity after application.
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Prepare and test
Do an allergy test 48 hours before colouring as instructed. Gather all supplies and protect clothing and surroundings from spills.
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Mix and apply
Apply the colour mixture to dry, unwashed hair, distributing the product evenly. Start with grey areas if present to ensure coverage.
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Set and rinse
Leave the mixture on for the recommended time, then rinse with warm water until the water runs clear. Apply Shine Protect Conditioner and leave on for 2 minutes before rinsing.
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Refresh and maintain
Use the included colour refresher during the 2nd and 4th week to revive day one luminosity and keep red or black shades looking vibrant.
Frequently Asked Questions
What is the main benefit of the colour refresher in this kit?
The colour refresher delivers day one colour luminosity again, reviving vibrancy in red and black shades between colourings.
Who is this product best for?
Ideal for customers who want a permanent plum shade with strong fade resistance and a built-in refresher to maintain first-day brightness in red and black tones.
What safety steps should I follow before using this product?
Perform an allergy test 48 hours before colouring. Apply the colour mixture to dry, unwashed hair and follow the time guidelines. Rinse and use the Shine Protect Conditioner as directed.
What should I do to keep results vibrant after colouring?
Use the included colour refresher in the 2nd and 4th weeks to revive luminosity from day one and maintain red or black shade intensity.
Are there any precautions for scalp sensitivity or hair health?
Follow the package instructions closely. The formula contains conditioning agents and pH adjusters to support scalp comfort; discontinue use if irritation occurs and consult a professional.
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