Rimmel London Lasting Finish 35 Hour Foundation Rose

The Lasting Finish 35 Hour Foundation from Rimmel London is a long-wearing, hydrating full-coverage makeup designed for all-day radiance. This variant, ROSE VANILLA – 150, delivers a breathable, vegan formula with a natural-looking finish and flexible wear up to 35 hours. It helps your skin feel hydrated thanks to a blend that includes hyaluronic acid, vitamin E, and 2% niacinamide, all while staying cruelty-free.

Key benefits at a glance include dependable wear and a skin-friendly composition. The foundation is clean and D5-free, offering a vegan and cruelty-free option that mirrors modern skincare rituals. Its liquid texture blends smoothly with a foundation brush, sponge, or fingertips for a seamless, believable complexion that adapts to varied lighting and skin tones. This product is built for real life—sleep-proof, waterproof, crease-resistant and transfer-resistant—so your makeup holds up through daily activities and life’s little surprises.

Benefits and features

• Unbeatable hydration with hyaluronic acid, 2% niacinamide and vitamin E
• Up to 35 hours of wear that stays all day (compared to top 3 leading long-wear foundations in the UK market)
• Breathable, clean formula that is vegan and cruelty-free
• Natural-looking finish with full coverage that still feels comfortable on the skin
• Sleep-proof, waterproof, crease-resistant and transfer-resistant performance

Ingredients and why they matter

• Hyaluronic acid — a hydration booster that helps skin feel plump and moist while wearing makeup
• Vitamin E — acts as an antioxidant to support skin comfort and conditioning
• 2% Niacinamide — supports barrier nourishment and helps improve skin radiance over time
• Cruelty-free and vegan formulation — aligns with ethical beauty choices

Usage guidance and who this is for

• Apply to clean skin with a foundation brush, sponge, or fingertips to blend into the skin for unbeatable wear and coverage
• Suitable for those seeking a full-coverage, long-wearing foundation with a natural finish that stays hydrated
• Best for individuals who want a durable, transfer-resistant liquid foundation with a breathable formula

All Rimmel products are approved as cruelty free under the Leaping Bunny Programme by Cruelty Free International. Follow the included product instructions for use and storage to maintain optimal performance.

Keep out of reach of children. If irritation occurs, discontinue use and consult a physician. Test on a small area before full application to ensure compatibility with your skin.

Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.