Who is this formula best for?

This milk-based, iron-fortified formula is designed for infants in their early years to support brain and eye development with a blend of DHA, lutein, and natural vitamin E.

How should I prepare the concentrate?

The concentrate is mixed with an equal amount of water. Follow the included product instructions for exact heating times and dosage.

Are there any safety considerations for feeding this formula?

Use as directed and discard any unfinished feed. Keep formula out of reach of children and store in a cool, dry place.

What makes this formula unique?

It is the only Similac Advance Step 1 formula featuring lutein and natural vitamin E, plus DHA, in a concentrated liquid format to support brain and eye development.

Is this product suitable for strict dietary requirements?

The product is non-GMO and kosher and halal, but always check the ingredient list and consult a pediatrician if there are specific dietary considerations for your baby.

Similac Advance Step 1 Concentrate 12X385Ml

$100.59

Shipping to the United States

Processing: 1–3 business days Delivery: 5–10 business days

Similac Advance Step 1 Concentrate 12X385Ml is a milk-based, iron-fortified baby formula rich with DHA, lutein, and natural vitamin E to support brain and eye development during your baby’s first year. Easy equal-water preparation for daily feeds.

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SKU: CH055325577492 Category: Baby Formula Brand: Similac

The Similac Advance Step 1 Concentrate 12X385Ml is a milk-based, iron-fortified baby formula designed to support early brain and eye development through a blend of DHA, lutein, and natural vitamin E. This concentrate format offers an easy, mix-equal-water preparation for families seeking a practical feeding solution during a baby’s first year.

Key benefits

Provides DHA, an omega-3 fat that supports the normal physical development of the brain and eyes.
Includes lutein and natural vitamin E, antioxidants found in breast milk that help protect fats from oxidation and support your baby’s brain and eyes.
Contains only natural vitamin E, the most bioactive form of this vitamin.
Milk-based, iron-fortified formulation crafted to be closest to breast milk in nutrition beyond DHA.
Made with milk from cows not treated with artificial growth hormones and is kosher and halal.

Ingredients and why they matter

DHA — an omega-3 fatty acid that supports the normal development of brain and eyes.
Lutein — an antioxidant concentrated in areas of the brain and eyes, helping protect fats and supporting cognitive and visual development.
Natural vitamin E (RRR-α-tocopherol, provided as d-α-tocopheryl acetate) — the most bioactive form of vitamin E, aiding fat protection and overall antioxidant support.
Milk-based formula — designed to mirror key components found in breast milk while delivering essential nutrients for growth.

Usage and suitability

Easy-to-prepare concentrated liquid format. Just mix equal amounts of water and formula to feed your baby.
Certified non-GMO; designed for infants in the early stages of life, as part of a balanced feeding plan.
Available in alternative formats (powder tub and ready-to-use bottle) for different feeding preferences.

Follow the included product instructions for heating times / dosage / specific usage. Always prepare formula fresh for each feeding and discard any unfinished portions after feeding.

Note: This product is intended for infant nutrition and should be used as directed. Keep out of reach of children and store in a cool, dry place.

Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.