Born This Way Foundation Swan is an oil-free, medium-to-full natural coverage foundation designed to deliver a flawless finish with a seamless match across 35 shades. It is designed for those seeking a radiant, undetectable look that lasts all day while supporting skin hydration. This formula aligns with a wide range of skin tones and textures, making it a versatile option for both makeup enthusiasts and professionals.
Key benefits
- Medium-to-full undetectable coverage that builds for a customizable finish.
- Oil-free formula that helps maintain a natural skin appearance without a heavy feel.
- Hydrating core ingredients, including coconut water and hyaluronic acid, help support moisture and a smoother look.
- Longwearing and photo friendly with no flashback, ideal for everyday wear and photography.
- Non-comedogenic and vegan, with cruelty-free ethics and free from parabens and gluten.
Ingredients and why they matter
Coconut Water helps replenish skin’s moisture levels delicately, which supports a fresh, hydrated base for makeup application.
Alpine Rose is included to support skin health and resilience, contributing to a healthier-looking skin surface over time.
Hyaluronic Acid provides a smoother, more youthful appearance by helping to retain moisture within the skin’s surface.
Other notable components include water, cyclopentasiloxane, glycerin, and a blend of emollients and film-forming ingredients that create a natural finish while helping makeup stay put.
Usage and suitability
This foundation is suitable for individuals seeking medium-to-full coverage with an oil-free finish. It is designed to work across a variety of skin tones with a broad shade range and is compatible with standard makeup routines. For best results, apply with fingertips, a sponge, or a Retractable Kabuki Brush and retract the brush as you blend to ensure dense bristles for precise placement. Begin at the center of the face and blend outward, applying more to achieve the desired level of coverage.
Safety and care: This product is vegan and cruelty free, and it is free of parabens and gluten. Follow the included product instructions for any usage-specific precautions and ensure it is kept out of reach of children. If irritation occurs, discontinue use and consult a professional if needed.
Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.








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