Is this safe for color-treated hair?

Yes. The formulation is safe for color-treated and chemically treated hair, designed to cleanse while refining texture without compromising color.

How should I use this product for best results?

Work a quarter-size amount into a lather on wet hair, massage into a rich lather, rinse, then follow with Smooth Conditioner. Use as part of an in-shower smoothing routine.

What if I have very frizzy or curly hair?

This shampoo is ideal for frizz-prone, wavy, or curly hair and helps reduce friction between strands to support smoother, hydrated hair after each wash.

Are there any safety cautions I should know?

Test on a small area first to check for irritation. If irritation occurs, discontinue use and consult a healthcare professional. Keep out of reach of children.

What makes Alpha Keratin 60ku different?

Alpha Keratin 60ku is a first-of-its-kind protein designed to integrate with hair fibers, helping smooth the surface and reduce friction between strands for a sleeker look.

Virtue Smooth Shampoo Alpha Keratin 60ku 240 mL

$72.60

Shipping to the United States

Processing: 1–3 business days Delivery: 5–10 business days

Virtue Smooth Shampoo uses Alpha Keratin 60ku to cleanse while smoothing textured, frizz-prone hair. Safe for color-treated hair, 240 mL, with a restorative herb-fruit-citrus scent and 80% of users noting smoother, more hydrated hair after 2 weeks.

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SKU: CH817023020164 Category: Shampoo Brand: Virtue

Virtue Smooth Shampoo. This text describes what it is, what it does, and who it’s for, focusing on an in-shower smoothing routine designed for frizz-prone, textured hair. Crafted to cleanse while refining texture, it leverages innovative Alpha Keratin 60ku protein to smooth strands at the source and seal in moisture and shine. This shampoo is suitable for all hair types, especially wavy and curly textures, and is safe for color-treated hair. Expect a luxurious lather and a restorative fragrance blend that combines herbs, fruits, citrus, lavender, and mint notes to create a calming cleansing experience while the formula works to reduce friction between each strand.

Key benefits

Cleanses while refining texture so frizz-prone hair looks smoother after each wash.
Alpha Keratin 60ku protein helps repave rough cuticles and reduce friction between strands.
Seals in moisture and adds natural-looking shine for a healthier appearance.
Safe for color-treated and chemically treated hair, making it versatile for many routines.
Luxurious lather and a restorative fragrance blend that includes lavender and fresh mint.

Ingredients and how they matter

Alpha Keratin 60ku protein — a first-of-its-kind protein engineered to integrate with hair fibers, helping smooth each strand and reduce surface friction for easier detangling and a sleeker finish.

Aqua (Water) — the solvent base that provides a silky cleansing experience while allowing actives to work effectively.

Sodium Cocoyl Isethionate and Sodium Lauroyl Methyl Isethionate — mild surfactants that cleanse the hair without stripping natural oils, supporting gentle hydration during cleansing.

Cocamidopropyl Betaine — a foam booster and conditioner-like ingredient that helps produce a rich lather while maintaining mildness on the scalp.

Glycerin — a humectant that helps attract moisture to the hair shaft, supporting softness and shine.

Sodium Methyl Cocoyl Taurate — a gentle cleanser that contributes to a smooth feel and clean rinse.

Panthenol (Pro-Vitamin B5) — helps improve hair elasticity and can give a sense of fullness and softness.

Tocopherol (Vitamin E) — provides antioxidant nourishment to the hair and scalp while aiding shine.

Centella Asiatica Meristem Cell Culture — a plant-derived ingredient believed to support scalp health and resilience of hair strands.

Hydrolyzed Adansonia Digitata Seed Extract (Baobab) — contributes conditioning properties to soften hair and aid manageability.

Polyquaternium-7 — a conditioning polymer that helps detangle and reduce static, contributing to smoother feel.

Fragrance (Parfum) — provides a restorative blend of herbs, fruits, and citrus with lavender and mint notes for a refreshing experience.

These ingredients are combined to help address frizz at the source, while keeping hair hydrated and more resistant to frizz-causing friction between strands.

Usage tips and who this is for

Ideal for all hair types, especially frizz-prone, wavy, or curly textures. Safe for color-treated and chemically treated hair. For best results, use in the shower as part of a smoothing routine and follow with the Smooth Conditioner for even smoother results. A consumer perception study found that 80% of women felt their hair looked smoother and more hydrated after using the Smooth Shampoo and Conditioner for two weeks (10 uses).

Storage: store in a cool, dry place away from direct heat. If irritation occurs, discontinue use and consult a dermatologist. Keep out of reach of children.

Experience a smoothing effect with every wash, knowing you are supporting textured hair with a daily in-shower treatment that helps reduce frizz strand by strand.

Transform your cleansing routine with a philosophy of care that treats hair as a fiber system rather than a surface. The result is hair that looks smoother, feels softer, and shines with natural health.

Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.