Virtue Smooth Shampoo is a daily cleansing and smoothing treatment designed for frizz-prone and textured hair. It cleanses while refining strands, using restorative ingredients to reduce friction and seal in moisture and shine. This formula is built to work in-shower, helping hair become more manageable and silky after every wash. Safe for color-treated and chemically treated hair, it supports smoother hair without overloading it with heavy residue.
Key benefits
- Delivers a luxurious lather with a soft, smooth finish that feels light on the hair.
- Helps reduce frizz strand by strand for easier styling and shine retention.
- Alpha Keratin 60ku® protein acts as a smoothing treatment in-shower, supporting strand surface repair.
- Repaves rough cuticles and lowers inter-strand friction to improve manageability over time.
- Suitable for all hair types, especially frizz-prone, wavy, or curly textures, including color-treated hair.
Ingredients and what they do
Alpha Keratin 60ku® protein — a first-of-its-kind protein that helps reinforce the hair surface, supporting smoother strands and improved elasticity.
Aqua (Water) — the base of the formula that hydrates and provides slip for easy distribution.
Sodium Cocoyl Isethionate; Sodium Lauroyl Methyl Isethionate.
Cocamidopropyl Betaine — a gentle cleanser that helps create rich lather and improve slip during shampooing.
Glycerin — a humectant that draws moisture to the hair and helps maintain hydration between washes.
Panthenol (Pro-Vitamin B5) — helps improve hair texture and can aid in conditioning and softness.
Tocopherol (Vitamin E) — provides antioxidant benefits and contributes to shine and moisture retention.
Centella Asiatica Meristem Cell Culture; Hydrolyzed Adansonia Digitata Seed Extract — plant-derived ingredients that support moisture retention and conditioning feel.
Fragrance (Parfum) — provides a restorative blend of herbs, fruits, and citrus with lavender and mint notes for a pleasant, calming experience.
Other additives include a blend of conditioning polymers and preservatives that help keep the formula stable and easy to rinse.
Usage tips and who this is for
Ideal for all hair types, especially those with frizz-prone, wavy, or curly textures. Color-treated or chemically treated hair will find this shampoo gentle enough for regular use. To maximize smoothing benefits, follow with the Smooth Conditioner after rinsing.
Usage notes: Work a quarter-size amount into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse thoroughly. Follow with the Smooth Conditioner, then rinse completely. When using products with active smoothing ingredients, avoid contact with eyes. If irritation occurs, discontinue use and consult a professional. Keep out of reach of children.
The product’s data indicate the size is 60 mL, and the formula emphasizes a smoothing, in-shower treatment approach rather than a heavy, residue‑heavy cleanse. For best results, use as directed and pair with the matching conditioner for enhanced softness and shine.
With regular use, you can expect hair that feels more hydrated and responds to styling with reduced frizz and smoother texture over time.
Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.
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