Yves Rocher Shampoo Illuminating Purple 300 mL

The Illuminating Purple Shampoo by Yves Rocher is a color-loving shampoo formulated for blonde to white hair. This sulfate-free formula uses Raspberry Vinegar to brighten and reduce unwanted highlights, helping color look purified and hair appear supple and shiny. Designed for color-treated or naturally pale hair, it revives radiance without harsh detergents.

This product is specifically tailored for blonde to white hair and uses a balm-like texture to deliver gentle cleansing while preserving color integrity. Experience improved brightness and reduced tones that creep in over time, with a result that helps keep your blonde, white, and gray tones fresh.

Key benefits

• Protects hair color with a sulfate-free formula that gently cleanses on wet hair.
• Brightens blonde tones while reducing unwanted highlights for a purified color look.
• Revives radiance, leaving hair supple and shiny with continued use.
• Supports color maintenance through a balanced cleansing action that respects delicate hair.
• Includes a satisfaction-based results profile from a study on 107 subjects over 28 days.

Ingredients and why they matter

• Rubus Idaeus (Raspberry) Fruit Extract — a natural extract used to help brighten and clarify color, contributing to a purer, more vivid look.
• Aqua/Water/Eau — base solvent that dissolves cleansing agents and hydrates during use.
• Sodium Methyl Cocoyl Taurate and Sodium Cocoyl Isethionate — gentle surfactants that cleanse hair without harsh stripping, supporting color retention.
• Cocamidopropyl Betaine — mild surfactant that provides foaming action while being kind to the scalp.
• Citric Acid — helps balance pH for a gentle, comfortable wash and can assist with color stability.
• Hydroxypropyltrimonium Hydrolyzed Wheat Protein — provides conditioning to improve manageability and shine.
• Glycerin — humectant that helps moisturize and keep hair feeling soft.

Safety note: This product is described as sulfate-free surfactants and designed for blonde to white hair. As with any cosmetic, if irritation occurs, discontinue use and consult a professional. Keep out of reach of children. Follow the included product instructions for usage.

Who this is for and usage tips

• Best for blondes, white-haired individuals, and those wanting to refresh color and reduce unwanted tones.
• Ideal for color-treated or naturally pale hair seeking brighter, purified color and added shine.
• Usage tip: apply on wet hair, massage the scalp, and rinse to reveal brighter color and smoother, shinier strands.

Storage and care: store in a cool, dry place away from direct sunlight. Use 300 mL as needed for routine color maintenance.

Note: Follow the included product instructions for any specific usage guidance and safety considerations. This product is a cosmetic shampoo and is not intended to diagnose, treat, or cure any condition.