The L’Oréal Paris Féria 20 Black permanent hair color is a premium, vibrant option designed to deliver bold, prismatic tones without compromising the health of your hair. This shade is ideal for those seeking deep, multi-dimensional black color with reflective shine that lasts. Each box includes a Shine Serum Booster to boost shine and softness, plus the Power Shimmer conditioner to seal and smooth for vibrant, lasting results.
Key benefits
- Bold, prismatic, shimmering colour that stands out with multidimensional depth, thanks to advanced pigment technology.
- 3X Highlights effect to create luminous, reflective tones that catch the light from different angles.
- Shine Serum Booster adds immediate gloss and helps softness for a healthier-feeling finish.
- Power Shimmer conditioner seals and smooths hair to maintain vibrancy after colouring.
- Available in more than 45 bold shades, offering versatile options for transformation.
Ingredients and what they do for you
- AQUA / EAU — acts as a solvent to dissolve colorants and carrier ingredients for even application.
- ALKOHOL DENAT. — helps with product dispersion and quick drying on hair strands.
- PEG-4 RAPISEEDAMIDE — surfactant that aids in even distribution of color and smooth application.
- GLYCERYL LAURYL ETHER — conditioning agent that can improve slip during application.
- DECETH-3 — surfactant for foaming and spreadability for uniform coverage.
- PROPYLENE GLYCOL — humectant that helps maintain moisture in the hair during processing.
- LAURETH-5 CARBOXYLIC ACID — acid component that assists with colour deposition on the cortex.
- ETHANOLAMINE — pH adjuster to help ensure proper dye performance and stability.
- DIPROPYLENE GLYCOL • HEXYLENE GLYCOL — solvents that support even color distribution.
- AMMONIUM HYDROXIDE — color developer that enables dye molecules to enter the hair shaft for lasting colour.
- POLOXAMER 338 — surfactant that aids in emulsification and even mixing of ingredients.
- p-PHENYLENEDIAMINE — primary dye/intermediate that creates the color depth in the pigment system.
- OLEYL ALCOHOL — conditioning lipid that helps soften hair during processing.
- PARFUM / FRAGRANCE — provides a pleasant scent during and after use.
- RESORCINOL — dye intermediate contributing to vibrant shade formation.
- m-AMINOPHENOL — dye component that supports color development and depth.
- AMMONIUM THIO-LACTATE — conditioning and buffering agent that aids in smoothness post-colour.
- 2,4-DIAMINOPHENOXYETHANOL HCL — dye-related component contributing to colour performance.
- ERYTHORBIC ACID — antioxidant that helps protect formulation stability.
- N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE — dye intermediate essential for consistent colour.
- EDTA — stabilizer that helps prevent metal ion interference during colour development.
- POLYQUATERNIUM-6 — conditioning polymer that helps with detangling and manageability post-colouring.
- BHT — antioxidant that supports product stability.
- TETRASODIUM EDTA — stabilizer that protects colour performance (F.I.L. D44166/10).
Usage and suitability
- This is a permanent hair colour designed to provide long-lasting vibrancy without excessive damage when used as directed.
- Best for customers seeking a bold, multi-dimensional black shade with enhanced shine and softness.
- Follow the included product instructions for application timing and processing to achieve optimal results.
- Test a small hair strand first to check for any adverse reaction or sensitivity.
How to store: store in a cool, dry place away from children. For safety, avoid contact with eyes. If contact occurs, rinse thoroughly with water. If irritation persists, discontinue use and consult a professional.
The durable colour system aims to deliver long-lasting vibrancy with a glossy finish, while the Shine Serum Booster and Power Shimmer conditioner help maintain softness and sheen throughout wear. Live in colour. Live in Féria.

















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