L’Oréal Paris Feria Hair Colour 73 Dark Golden Blonde 1

Féria by L’Oréal Paris is a permanent hair colour designed to deliver bold, prismatic, shimmering colour with multidimensional vibrancy. This 1 Piece box features the exclusive Shine Serum Booster to boost shine and softness, plus the patented Power Shimmer conditioner to seal and smooth hair. Ideal for those seeking long-lasting colour that won’t compromise hair integrity, available in more than 45 bold shades, with the 73 Dark Golden Blonde variant offering a rich, sunlit hue.

Key benefits

• Bold, prismatic colour delivers multidimensional vibrancy that shines in daylight and sunlight.
• Shine Serum Booster enhances gloss and softness for a polished finish.
• Power Shimmer conditioner seals and smooths cuticles to help lock in colour and reduce frizz.
• Long-lasting hold designed for persistent colour intensity across multiple weeks.
• Extensive shade range includes the 73 Dark Golden Blonde for warm, sun-kissed results.

Ingredients and what they do

• AQUA / EAU — water base that dissolves dyes and carries active ingredients.
• ALCOHOL DENAT. — solvent that assists colour penetration; use with care as it can be drying.
• PEG-4 RAPESEEDAMIDE and GLYCERYL LAURYL ETHER — surfactants that help spread and emulsify pigments for even coverage.
• ETHANOLAMINE and AMMONIUM HYDROXIDE — pH adjusters that help open the hair cuticle for dye uptake.
• PARFUM / FRAGRANCE — scent to improve user experience during the process.
• 2-METHYLRESORCINOL, p-AMINOPHENOL, RESORCINOL, and other amine-based components — dye precursors that enable the final shade result.
• AMMONIUM THIOLACTATE and EDTA derivatives — stabilize the formula and help maintain color integrity.
• 6-HYDROXYINDOLE and related components — foundational pigment agents contributing to the final tone.
• SODIUM METABISULFITE and BHT — stabilizers and preservatives to preserve product efficacy.

Usage hints and who this is for

This product is formulated for people wanting a permanent hair colour result with dimensional shine. The inclusion of Shine Serum Booster and Power Shimmer conditioner supports a smoother finish and longer-lasting vibrancy. Always perform a patch test 48 hours before use and follow the included product instructions for application and processing times. This variant, 73 Dark Golden Blonde, best suits warm, sunlit complexions seeking a rich golden tone with depth.

Safety first: test on a small skin area before full application. Do not use if you have a known sensitivity to hair dyes. Keep out of reach of children. If irritation occurs, discontinue use and consult a professional.

Enjoy a salon-like result at home with sustained colour and reflective shine from start to finish. L’Oréal Paris Feria is built to help you live in colour and express your personal style with confidence.