The Born This Way Foundation is an oil-free foundation offering medium-to-full natural coverage in 35 shades for a flawless match and a perfect finish. Available in new shades so more people can own their pretty and enjoy flawless “I woke up like this” skin. This product is designed to blend seamlessly for a natural look that lasts all day.
Key benefits
- Undetectable coverage that builds from medium to full for a natural, radiant complexion.
- Oil-free formula that helps minimize excess shine while hydrating the skin.
- Longwearing wear with photo-friendly properties and no flashback, ideal for everyday and on-camera use.
- Non-comedogenic and vegan, suitable for many skin types and lifestyles.
- Includes skin-supporting ingredients like coconut water and alpine rose to help replenish moisture and resilience.
Ingredients and how they help your skin
- Water and Cyclopentasiloxane create a lightweight base that evenly distributes the product.
- Coconut Water (Cocos Nucifera Water) helps replenish skin’s moisture without weight.
- Alpine Rose (Rhododendron Ferrugineum Extract) supports skin health and resilience for a more radiant appearance.
- Hyaluronic Acid (via Tetrahexyldecyl Ascorbate and related components) provides a smoother look and helps your skin feel hydrated.
- Glycerin acts as a humectant to attract moisture and improve comfort during wear.
- Silica-based ingredients help blur the look of fine lines and create a soft-focus finish.
- Allergen and preservative considerations: this product is vegan and cruelty-free, with parabens and gluten not listed among its ingredients.
Who this is for and usage tips
Designed for anyone seeking a natural, photo-ready complexion with long wear. It’s suitable for those who want adjustable coverage—from medium to full—without heavy oils or a heavy feel. For best results, apply with fingertips, a sponge, or a Retractable Kabuki Brush and retract until bristles are dense. Start at the center of the face and work outward, applying more as needed to reach desired coverage. Follow the included product instructions for specific application details.
Storage and care: keep in a cool, dry place away from direct sunlight. If you have sensitive skin or are prone to irritation, test a small area first and discontinue use if irritation occurs.
Note: Always refer to the packaging for the most accurate and complete usage directions. This foundation is free of parabens and gluten, is vegan, and cruelty-free.
In daily use, expect a natural finish that enhances rather than masks your skin’s texture, with a shade range designed to fit 35 distinct tones. The Sable variant offers a deeper shade option within the lineup.
Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.
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