Virtue Full Shampoo 500 mL

The Virtue Full Shampoo is designed to turn up the volume on fine, flat hair while cleansing effectively. This lightweight formula helps lift roots and plump each strand, delivering weightless, long-lasting body. Built for all hair types that crave added density, it works progressively to improve hair health over time thanks to the brand’s Alpha Keratin 60ku protein.

Benefits at a glance

• Volume boost: lifts roots and adds body for fuller-looking hair.
• Gentle cleansing: dissolves excess oil without stripping moisture.
• Density support: designed to enhance strand fullness in fine, limp hair.
• Long-lasting movement: creates a flexible, natural feel that lasts beyond washing.
• Color-safe formula: suitable for color-treated and chemically treated hair.

Key ingredients and why they matter

• Alpha Keratin 60ku — a first-of-its-kind protein that helps strengthen and maintain hair density from within, supporting volume over time.
• Ceramides and Panthenol — Panthenol (pro-Vitamin B5) helps improve manageability and moisture retention, contributing to a healthier feel in each strand.
• Tocopherol (Vitamin E) — acts as an antioxidant, helping to protect hair from environmental stress while supporting shine and resilience.
• Centella Asiatica Meristem Cell Culture — a botanical-derived ingredient that contributes to scalp-friendly nourishment and overall hair health perception.
• Polyquaternium-7 — a conditioning polymer that provides slip and helps reduce static, aiding detangling and body retention.
• Standard cleansing agents including Sodium Cocoyl Isethionate and Sodium Lauroyl Methyl Isethionate deliver a light, foaming cleanse that lifts oil from the roots.

Usage, ideal user, and safety tips

• Ideal for all hair types seeking more volume or density, especially fine, limp hair.
• Safe for color-treated and chemically treated hair.
• Usage caution: test on a small area of skin if you have sensitive skin or a history of allergies to cosmetic ingredients; discontinue if irritation occurs and consult a professional.
• Storage: store in a cool, dry place away from direct sunlight to preserve effectiveness of the active proteins.

When you reach for this shampoo, you’re choosing a product that cleanses and nourishes while supporting volume. The combination of Alpha Keratin 60ku and conditioning care aims to leave your hair with lasting bounce and a healthier overall appearance.

Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.