Alterna Exfoliating Cleanser New Beginnings 198 mL

£44.78

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Shipping to the United Kingdom
Processing: 1–3 business days Delivery: 10–15 business days

My Canvas New Beginnings Exfoliating Cleanser by Alterna is a vegan exfoliating shampoo that removes impurities without color fading, in 198 mL. It supports color-treated hair and smoothness, offering a refreshing cleanse between washes.

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SKU: CH873509029847 Category: Brand:

My Canvas New Beginnings Exfoliating Cleanser describes a vegan, color-safe cleansing product designed to gently remove impurities and buildup from hair. Suitable for most hair types, it helps maintain natural smoothness while protecting color-treated strands. This clarifying cleanser is formulated to guard against environmental pollutants, with laboratory-tested evidence supporting its protective claim.

Key benefits

  • Invigorates and gently clarifies the scalp and hair with a mild exfoliating action that removes buildup.
  • Safeguards color-treated hair so you can refresh without dulling or fading.
  • Helps defend against pollutants, contributing to cleaner, more refreshed hair between washes.
  • Provides cleansing by removing impurities using a blend of cleansing agents that are gentle enough for frequent use.
  • Supports natural smoothness with conditioning ingredients that help maintain softness after washing.

Ingredients and why they matter

  • Water/Aqua/Eau — solvent that carries the cleansing and conditioning agents into the hair shaft and scalp.
  • Sodium C14-16 Olefin Sulfonate — a surfactant that helps lift and remove oil and buildup from hair without harsh abrasion.
  • Sodium Lauroyl Methyl Isethionate — a mild cleansing surfactant that cleanses with a gentle lather.
  • Glycerin — humectant that attracts moisture to hair, helping to maintain softness after cleansing.
  • Cocamidopropyl Betaine — amphoteric surfactant that supports lather and gentle cleansing while helping to reduce irritation.
  • Disodium Laureth Sulfosuccinate — mild cleanser that boosts cleansing power without stripping color.
  • Cocamidopropyl Hydroxysultaine — conditioning surfactant that improves manageability during and after wash.
  • Sodium Benzoate; Potassium Sorbate — preservatives to maintain product stability and safety.
  • Cocamide MIPA — thickener and foam stabilizer that helps the cleanser spread evenly.
  • PEG-200 Hydrogenated Glyceryl Palmate; PEG-7 Glyceryl Cocoate — emollients and lubricants to aid slip and reduce friction during washing.
  • Caulerpa Lentillifera Extract; Lilium Candidum Flower Extract — plant-derived extracts that can support conditioning and provide gentle aroma notes.
  • Glycol Distearate; Guar Hydroxypropyltrimonium Chloride — conditioners and texture enhancers to improve feel and manageability.
  • Citric Acid; Disodium EDTA; Butylene Glycol; Lactic Acid — pH adjusters and chelators that help maintain formula stability and hair smoothness.
  • Fragrance (Parfum); Benzyl Benzoate; Benzyl Salicylate; Linalool; Citral; Geraniol; Limonene; Eugenol; Hexyl Cinnamal; Citronellol — fragrance components for a pleasant scent profile.

Who this is for and usage tips

This exfoliating cleanser is designed for most hair types and is safe for color-treated hair. It is particularly suitable for those who want a gentle clarifying cleanse that removes buildup and protects color while offering a smooth finish. For best results, use as part of a balanced hair care routine and follow with a conditioner suited to your hair type. As with any new hair product, consider a patch test if you have sensitive skin or scalp concerns.

Storage and handling tip: store in a cool, dry place and keep out of reach of children. If contact with eyes occurs, rinse thoroughly with water.

My Canvas New Beginnings Exfoliating Cleanser is a premium option for customers seeking a vegan, color-safe cleansing experience that also helps combat environmental pollutants while maintaining hair softness.

Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.

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My Canvas New Beginnings Exfoliating CleanserAlterna Exfoliating Cleanser New Beginnings 198 mL
£44.78
- +
Shipping to the United Kingdom
Processing: 1–3 business days Delivery: 10–15 business days
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