The Crest CR PH Bact Shield & GUM 24/110m toothpaste is a targeted oral care solution designed to address the millions of plaque bacteria around the gum line. This formula uses activated foam to reach hard to access areas and helps reduce gum bleeding, supporting healthier gums as you brush.
Key benefits
- Activated foam penetrates hard to reach areas to find and neutralize harmful plaque bacteria around the gum line.
- Helps kill up to 99% of bacteria that cause gingivitis, aiding gum health alongside daily brushing.
- Gently lifts surface stains and gum-harming plaque, contributing to a cleaner, brighter smile over time.
- Clinically supports a reduction in gum bleeding, contributing to fortified gums with regular use.
- Contains a specified medicinal ingredient to target bacteria while delivering a pleasant flavor for daily use.
Ingredients and why they matter
- Stannous Fluoride 0.454% W/W — a traditional active in toothpaste that helps protect enamel and target bacteria around the gum line.
- Water and Sorbitol — solvent and sweetener that provide texture and taste for comfortable brushing.
- Hydrated Silica — gentle abrasive that assists in removing surface stains without damaging enamel.
- Sodium Lauryl Sulfate — foaming agent that helps distribute toothpaste for thorough brushing.
- Sodium Fluoride (implied in the active component) supports cavity protection alongside bacteria control.
- Flavor and sweeteners provide a fresh, long-lasting taste after brushing.
- Other typical components like Carrageenan, Sodium Citrate, Xanthan Gum, Zinc Citrate, Titanium Dioxide contribute to texture, stability, and appearance.
Usage and suitability
- Usage: Brush teeth thoroughly twice daily.
- Intended for adults and children over 12 years of age.
- Follow the included product instructions for dosage and brushing guidance to maintain gum health and plaque control.
For best results, use as part of a complete oral care routine and store in a normal room environment after use.
Note: If you have any concerns about gum health or toothpaste safety, consult a dental care professional. This product is designed to support gum health and oral hygiene, not to replace professional treatment where needed.
Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.













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