Is this safe for sensitive skin?

The brow gel uses a standard cosmetic formula and ingredients typical for brow products. If you have sensitive skin, test on a small area first and discontinue if irritation occurs. Keep out of reach of children.

How should I apply it for the best results?

Begin at the inner corner, follow the brow arch, and work in upward strokes. Use alone or as a top coat over powder or pencil, and reapply to build intensity as desired.

What color is deep brown and will it suit cool or warm tones?

Deep brown is a shade designed to complement a range of brunette tones. If you have very light or cool-toned brows, test the shade on a small area to ensure it matches your undertones.

Can I use this on top of brow pencils and powders?

Yes, it can be worn alone or as a top coat over brow powder or pencil to add fullness and hold.

What should I avoid after using this product?

As with any cosmetic, avoid contact with eyes. If product gets into the eyes, rinse thoroughly with water. Do not swallow and keep away from children.

E.L.F. Cosmetics Wow Brow Gel Deep Brown 3.5 g

£9.75

Shipping to the United Kingdom

Processing: 1–3 business days Delivery: 10–15 business days

E.L.F. Cosmetics Wow Brow Gel in Deep Brown is a fiber-infused brow gel that builds fullness and holds brows in place with a wax-gel formula. 3.5 g delivers definition and dimension for a dramatic brow look.

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E.L.F. Cosmetics Wow Brow Gel in Deep Brown is a buildable, fiber-infused brow gel designed to add fullness and hold to your brows. This wax-gel hybrid formula adheres to brow hairs, brushes them into place, and deposits hair-like fibers for fuller-looking brows that WOW. Perfect for anyone seeking defined, voluminous brows with a lightweight feel.

Key benefits

Adheres to brow hairs to create a defined, lifted shape with long-lasting hold.
Fiber-infused formula deposits hair-like fibers for a fuller appearance without weighing down brows.
Wax-gel hybrid texture deposits color and fibers evenly while forming a natural-looking finish.
Can be worn alone or as a top coat over brow powder or pencil for added depth and dimension.
Easy to apply with controlled buildability from light to fuller coverage.

Ingredients and how they help

Water (Aqua) and Alcohol provide the gel base for smooth application.
Euphorbia Cerifera (Candelilla) Wax helps create the gel’s structure and hold.
C10-13 Isoparaffin and Glyceryl Stearate contribute to a soft, glide-on texture.
Kaolin and Magnesium Aluminum Silicate add slight mattifying properties to help set the brows.
Mica provides a subtle shimmer that enhances brow dimension.
Tocopheryl Acetate (Vitamin E) supports conditioning properties for brows.
Polyacrylate-13 and Polyisobutene help with smooth dispersion and staying power of the fibers.
Phenoxyethanol and Ethylhexylglycerin act as mild preservatives to maintain product integrity.
MAY CONTAIN Iron Oxides (CI 77491, CI 77492, CI 77499) for color variation in the deep brown shade.

Usage tips and suitability

Start from the inner corner and follow the arch, working in upward strokes to shape the brow.
Apply gel alone or as a top coat over brow powder or pencil to enhance fullness and hold.
Pair with the Ultra Precise Brow Pencil to perfect your brow look.
Best for creating full, defined brows with a natural fiber-enhanced finish.
Safety note: test on a small area before full use to check for any sensitivity. If irritation occurs, discontinue use and consult a professional.

Size: 3.5 g. Variant: deep brown. This product is a cosmetic brow gel designed to color, shape, and add fullness to brows with a fiber-infused formula that helps create a dramatic, yet natural-looking arch.

Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.