Experience bold, prismatic colour with L’Oreal F ria 1.0 Ea Brown. This permanent hair colour is designed to deliver shimmering, multidimensional tones without compromising hair integrity. Ideal for anyone seeking vibrant brown shades with lasting shine and softness.
Key benefits
- Shine-boosting benefits from the Shine Serum Booster to enhance luminosity and softness.
- Meanwhile, the patented Power Shimmer conditioner seals and smooths for lasting vibrancy.
- Multi-dimensional colour that enriches depth and highlights for a dynamic brown shade.
- Exclusive formulas aimed at minimizing hair damage during colouring.
- Includes a complete in-box routine to support shine and manageability after colouring.
Ingredients and how they help you
Key components include AQUA / EAU (water) as a solvent base, and conditioning agents like POLYQUATERNIUM-6 that help detangle and improve texture. The blend also features fragrance and colorants that deliver the deep bronze tone. Power Shimmer conditioner works to seal and smooth hair cuticles, supporting a vibrant finish. Shine Serum Booster provides an outer-gloss effect to reflect light for a prismatic appearance. A note on safety: follow the included product instructions and avoid use on predominantly grey or heavily highlighted hair as advised in usage guidance.
Usage guidance and suitability
Best for individuals seeking a bold, long-lasting brown shade with multidimensional depth. This product is not recommended on predominantly grey or heavily highlighted hair. Follow the included insert for step-by-step usage and safety instructions. Store and use as directed to preserve colour and conditioner performance. If you have sensitive skin or a history of reactions to hair colour, perform a patch test 48 hours prior to full application.
Who this is for: customers wanting a dramatic brown with shine and softness, while protecting hair health during the colouring process.
Closing note: Live in colour. Live in F ria.
Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.





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