The Excellence Crème Permanent Hair Color by L’Oréal Paris is a premium hair dye designed for 100% grey coverage with rich, all-over color. It features an exclusive triple protection system that guards hair before, during, and after colouring, helping to maintain hair health while delivering long-lasting results for those seeking a natural looking ash blonde shade.
Key benefits
- 100% grey coverage delivers dependable, uniform coloring across grey strands, leaving a consistent result.
- Protective Pre-Colour Serum supports hair integrity before application, reducing potential damage from coloring agents.
- Conditioning Colour Creme provides extra protection during application and helps condition hair throughout the process.
- Multi-dose after-colour conditioner contains repairing Ceramide to support moisture and resilience post-colour.
- Exclusive Triple Protection System works across three stages to help maintain hair strength and shine after color.
- First-ever colour comb applicator aims to simplify application and improve grey coverage by targeting grey areas first.
Ingredients and how they help
- Aqua / Eau
- Hydrogen Peroxide—a bleaching agent that opens the hair cuticle to allow color to deposit evenly.
- Cetearyl Alcohol—a conditioning lipid that helps soften and improve manageability of hair after coloring.
- Trideceth-2 Carboxamide Mea—a surfactant that aids in even distribution of the color cream.
- Ceteareth-25—an emulsifier that helps blend ingredients for smooth application.
- Glycerin—a humectant that helps maintain moisture in the hair during and after color processing.
- Phosphoric Acid—helps balance formulation and maintain color stability during processing.
- Tetrasodium Etidronate & Tetrasodium Pyrophosphate—chelating agents that help prevent mineral buildup on the hair, supporting even color uptake.
- Sodium Salicylate—a mild preservative agent that maintains formula integrity.
Usage and suitability
This permanent hair dye is intended for at-home colouring with a 48h allergy test recommended prior to use. The step-by-step process guides application to grey areas first, a suggested waiting time based on grey coverage, and a simple rinse and conditioning routine after color. Follow the included product instructions for exact timings and any safety notes. This product is best for individuals seeking a durable grey coverage with a rich, ash blonde finish.
Storage and handling tips: store in a cool, dry place and keep out of reach of children. If irritation occurs, discontinue use and consult a professional. For color maintenance, use the after-colour conditioner regularly to help support color and hair health.
Excellence Crème Permanent Hair Color is a trusted option within the permanent hair color category, designed to deliver a long-lasting, high-quality look while caring for hair with its protective systems and conditioning components.
Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.














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