L’Oréal Paris Excellence Crème Permanent Hair Color G16

Excellence Crème Permanent Hair Color by L’Oréal Paris delivers rich, all-over colour with 100% grey coverage. The G16 Burngundy Brown variant is a long-wear dye designed for those seeking deep, glossy tones while preserving hair health through a triple protection system. This is a permanent hair colour that aims to protect hair before, during and after colouring, helping you achieve lasting colour with enhanced conditioning.

The triple protection system uses a protective pre-colour serum along with a conditioning colour creme and an after-colour ceramide-rich conditioner. This combination is designed to shield strands from potential dye stress, helping maintain softness and manageability after treatment. A first-ever colour comb applicator is included to improve precision, especially for applying colour to grey areas first and ensuring even distribution across the entire head.

Key benefits

• 100% grey coverage through a pigment-rich formula that targets grey hairs first and evenly distributes colour.
• Protective Pre-Colour Serum prepares hair before colouring to minimize damage and help improve the dye’s performance.
• Conditioning Colour Creme provides extra protection during the colouring process for smoother, softer hair.
• Multi-dose after-colour conditioner with repairing Ceramide helps support hair resilience post-colour.
• Ionene-G conditioning component offers enhanced conditioning to keep hair feeling silky after treatment.

Ingredients and how they help

• Aqua / Eau — base solvent that enables even distribution of colour across the hair shaft.
• Hydrogen Peroxide — active colour developer that opens the hair cuticle to allow pigment penetration.
• Cetearyl Alcohol — conditioning agent that helps soften and smooth the hair during and after colouring.
• Glycerin — humectant that helps attract moisture to the hair, supporting softness and manageability.
• Phosphoric Acid — pH adjuster to optimize dye performance and scalp comfort.
• Tetrasodium Etidronate / Tetrasodium Pyrophosphate — buffering agents that help stabilise the formulation.
• Ionene-G — conditioning polymer that provides improved conditioning and feel of the hair post-colour.

Usage tips and who this is for

• Test for allergy 48 hours before colouring as advised in the usage instructions.
• Follow the applicator guidance: squeeze colour mixture directly onto dry, unwashed hair, focusing on grey areas first, then distribute through the rest of the hair.
• For hair with significant grey, leave the dye on for an additional 15 to 20 minutes after the initial 25 minutes, then rinse until water runs clear.
• Rinse and condition with the included after-colour conditioner to help repair and seal in colour.
• This product is best for people seeking durable, full-coverage permanent colour with a focus on conditioning and hair health.

Storage and usage safety: keep out of reach of children. Follow included product instructions for exact timing and application steps beyond what is provided here. This information reflects the product’s design to deliver a reliable colour experience while supporting hair integrity.

Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.