Is allergy testing required before use?

Yes. An allergy test should be performed 48 hours before colouring to check for sensitivity before applying the product.

Who is this product best suited for?

Ideal for adults seeking long-lasting permanent color with high grey coverage and a shiny finish across a broad shade range.

What happens if the color doesnu2019t seem to take evenly?

Apply the color evenly to dry, unwashed hair and focus on grey areas first to ensure even coverage and true shade results.

Are there any safety precautions to follow during use?

Follow the included product instructions; keep out of reach of children; discontinue use if irritation occurs and consult a professional if concerns arise.

What is the key benefit of the Shine Protect Conditioner?

The Shine Protect Conditioner helps leave hair soft and silky and seals in color after rinsing for a lasting, luminous finish.

L'Oréal Paris Permanent Hair Dye Superior Preference 1 Piece

L’Oréal Paris Permanent Hair Dye Superior Preference 1 Piece

£25.06

Shipping to the United Kingdom

Processing: 1–3 business days Delivery: 10–15 business days

The L’Oréal Paris Superior Preference Permanent Hair Color offers salon-quality color at home with fade-defying tone and a shine system. 1 Piece kit provides 9 weeks of vibrant color across 50+ luminous shades, with 100% grey coverage for lasting results.

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SKU: CH071249253090 Category: Hair Color Brand: L'Oreal Paris

The L’Oréal Paris Superior Preference Permanent Hair Color delivers salon-quality color at home with fade-defying color and a high impact shine system. This 1 Piece kit provides long-lasting color that can extend up to 9 weeks, with an oil-in-gel formula that applies smoothly and leaves hair feeling soft and silky. Available in over 50 luminous shades, it’s designed for 100% grey coverage and rich, durable tones.

Key benefits

Salon-quality color at home offers beautiful coverage and long-lasting tone with a higher concentration of dyes.
Fade-defying system helps maintain rich, vibrant color without quick dulling.
No-drip oil-in-gel texture improves adherence for even application across the hair.
Shine Protect Conditioner neutralizes and seals color, leaving hair soft and silky to the touch.
Extensive shade range includes over 50 luminous shades spanning a wide spectrum of tones.

Ingredients and how they help

Aqua / Eau serves as the base solvent for the formula, enabling smooth mixing and even distribution.
Hydrogen Peroxide acts as the color developer, enabling pigment deposition and color lift where needed.
Cetearyl Alcohol and Ceteareth-25 work as conditioning and emulsifying agents to improve texture and manageability.
Glycerin is a humectant that helps retain moisture for softer-feeling hair after coloring.
Phosphoric Acid helps adjust the pH for stable color deposit and comfortable application.
Tetrasodium Etidronate and Tetrasodium Pyrophosphate act as chelating agents to stabilize the formula and protect color from metal ions.
Sodium Salicylate supports product stability and overall formulation balance.

Usage tips and who this is for

Perform allergy test 48 hours before colouring to check for sensitivity.
Apply to dry, unwashed hair, focusing on grey areas first for thorough coverage.
Follow the timing based on grey hair presence to achieve optimal color depth.
Rinse thoroughly and use the Shine Protect Conditioner for best results.
Best for adults seeking long-lasting, vivid color with strong grey coverage and a shiny finish.

Storage and handling: keep away from children. Use as directed in the package insert for safe and effective results. This product is for cosmetic hair coloring and should not be used for any purposes outside the provided instructions.

Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.