Is this dye suitable for all hair types and does it provide grey coverage?

Yes, this dye is designed to provide beautiful grey coverage and works across various hair types. It offers up to 9 weeks of fade-defying color and a high impact shine system.

What should I do before coloring to ensure safety?

Perform the allergy test 48 hours before colouring as recommended, and apply the color to dry, unwashed hair. Follow the steps to apply to grey areas first for best results.

What is included in the product kit and how should I use the conditioner?

The kit includes the dye and the Shine Protect Conditioner. After rinsing out the color, apply the conditioner and massage through hair, leaving on for 2 minutes before rinsing.

Can I expect color to fade quickly with washing?

The system is designed for fade-defying color, with long-lasting tones. Regular washing may gradually affect vibrancy, but the formula aims to minimize fading for up to approximately 9 weeks.

L’Oréal Paris Preference Permanent Hair Dye 35 Medium

Q: Are there any safety precautions I should follow after coloring?

Keep out of reach of children and follow all safety warnings on the packaging. Do not substitute any other size or variant when listing the product.

£25.06

Shipping to the United Kingdom

Processing: 1–3 business days Delivery: 10–15 business days

Preference Permanent Hair Dye by L’Oréal Paris in shade 35 Medium Golden Brown, 1 Piece. Delivers fade-defying color and a high-shine finish with 100% grey coverage, softening oil-in-gel formula for smooth, silky hair.

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SKU: CH065338054897 Category: Hair Color Brand: L'Oreal Paris

the salon-quality color experience at home with the Preference Permanent Hair Dye. This shade 35 Medium Golden Brown delivers long-lasting, fade-defying color and a high shine finish, designed for those seeking 100% gray coverage and luminous tones. Ideal for anyone wanting rich, lasting color without frequent touch-ups, while keeping hair soft and silky thanks to a premium oil-in-gel formula.

Why this dye stands out

Salon quality at home: Provides beautiful 100% grey coverage with up to 9 weeks of fade-defying color due to a higher concentration of dyes.
Fade-defying system: A redesigned system that helps long-lasting, rich tones maintain vibrancy over time.
No-drip oil-in-gel texture: Adheres more evenly to hair for easier application and less mess.
Shine Protect Conditioner: Leaves hair soft and silky to the touch after coloring.
Luminous shades: Available in over 50 luminous shades spanning a wide spectrum of tones.

Ingredients and key components

Aqua / Water: Solvent to help evenly distribute the dye and provide a smooth application.
Hydrogen Peroxide: An oxidizing agent that opens the hair cuticle to allow color molecules to penetrate and develop.
Cetearyl Alcohol: A conditioning fatty alcohol that helps soften hair and improve texture during processing.
Trideceth-2 Carboxamide Mea and Ceteareth-25: Surfactants that help spread the product evenly and improve rinse-out.
Glycerin: A humectant that helps retain moisture and adds slip for easier application.
Phosphoric Acid: Adjusts pH for optimal color deposit and stability of the formula.
Tetrasodium Ethyidronate and Tetrasodium Pyrophosphate: Chelating agents that help manage minerals in water to improve dye performance.
Sodium Salicylate (F.I.L. D209747/8): Affects scent profile and helps balance formulation during processing.

Usage and suitability tips

This product is designed for at-home use with consistent results when following the included instructions. For best results, perform a 48-hour allergy test before coloring. Apply the color to dry, unwashed hair, focusing on grey areas first, then rinse and condition as directed.

Keep this product out of reach of children and follow all safety warnings on the packaging. Do not substitute any size or variant when communicating product details in listings. Store in a cool, dry place away from heat sources.

Overall, this dye is a reliable choice for those seeking durable color with a glossy finish, especially when a shade like 35 Medium Golden Brown complements warm undertones and aims for natural-looking depth.

Remember: Follow the included product instructions for heating times, dosage, and exact application steps to ensure safety and color accuracy.

Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.