L’Oréal Paris Preference Permanent Hair Dye 53 Medium Amber

The L’Oréal Paris Preference Permanent Hair Dye 53 Medium Amber Brown is a salon-quality color you can achieve at home. It delivers fade-defying color and high impact shine, with a lasting result that can extend for up to 9 weeks. The oil-in-gel formula applies smoothly and leaves hair soft and silky, while a Shine Protect Conditioner helps maintain that luminous finish. Available in more than 50 luminous shades, this shade is designed for rich, natural-looking depth and dimension.

Key Benefits

• Salon-quality hair colour at home with 100% grey coverage and up to 9 weeks of fade-defying color thanks to a higher concentration of dyes.
• New fade-defying system sustains rich tones for longer, so shade longevity remains vibrant between washes.
• No-drip oil-in-gel texture adheres better to hair for more even coverage and less mess.
• Shine Protect Conditioner leaves strands soft and silky while sealing in color and shine.
• Wide shade range with over 50 luminous shades to choose from for various undertones and looks.

Ingredients & How They Help You

• Aqua / Eau — the solvent that carries color and helps the formula spread evenly through the hair.
• Hydrogen Peroxide — opens the hair cuticle to allow color molecules to penetrate for lasting color.
• Cetearyl Alcohol — a conditioning thickener that smooths the hair for easier application and helps improve slip.
• Glycerin — a humectant that helps retain moisture in hair for softness after coloring.
• Phosphoric Acid — adjusts pH to optimize color performance and stability of the dye formulation.
• Tetrasodium Etidronate / Tetrasodium Pyrophosphate — chelating agents that help maintain formula performance in the presence of minerals in water.
• Salicylates and related components — contribute to the scent profile and overall user experience.

Usage Guidance & Who It’s For

Before coloring, perform the 48-hour allergy test as directed on the package to minimize the risk of an adverse reaction. Apply to dry, unwashed hair and begin with grey areas first for fuller coverage. Leave the color in according to grey coverage needs, then rinse thoroughly and follow with the Shine Protect Conditioner for best results. This product is designed for those seeking long-lasting color with high shine and is suitable for adults looking to refresh or change their natural shade. Keep out of reach of children and store in a cool, dry place.

Note: Follow the included product instructions for timing and application details. Do not exceed the recommended processing time to avoid potential hair damage or color irregularities.

The full product name may appear twice in the long description, but no more. This shade, 53 Medium Amber Brown, provides a balanced brown with amber undertones for a natural, dimensional look.

Close attention to timing and thorough rinsing ensures optimal color deposit and shine. Expect color results to be nuanced by your starting shade and previous hair treatments.

Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.