Is this safe for sensitive skin or eyes?

As a cosmetic product, use on the brow area and avoid contact with eyes. If irritation occurs, discontinue use and consult a professional. Always perform a patch test on a small skin area before full use.

How should I apply it for the best results?

Apply to clean skin using the pointed felt tip applicator and make quick, upward strokes to fill in sparse areas. Build color gradually to achieve a natural, feathered finish.

How many shades are available and how do I choose?

There are eight pigment-rich shades. Choose a shade that matches your brow color or is one shade lighter for a soft, natural look.

Are there any special storage or safety tips?

Keep out of reach of children and follow the included product instructions for storage. If irritation occurs, discontinue use and seek guidance from a professional.

NYX Brow Powder Build 'Em Up 1 Unit

Q: What is Build 'Em Up Brow Powder best used for?

It creates full, natural-looking brows by filling sparse areas with quick, upward strokes using the pointed felt tip applicator. It offers buildable color across eight pigment-rich shades.

NYX Brow Powder Build ‘Em Up 1 Unit

$14.23

Shipping to the United Kingdom

Processing: 1–3 business days Delivery: 10–15 business days

NYX Professional Makeup Build ‘Em Up Brow Powder is a pigment-rich, superfine matte powder in 1 Unit with eight shades. It uses a pointed felt tip for precise, feathery brows that look natural and full.

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The NYX Professional Makeup Build ‘Em Up Brow Powder is a pigment-rich, superfine matte powder designed to build full, natural-looking arches. This variant, Build ‘Em Up Brow Powder, is ideal for creating feathered brows with quick upward strokes using the pointed felt tip applicator.

Key benefits

Feathery, natural-looking brows achieved with a superfine matte formula.
Eight pigment-rich shades to match and define your arches precisely.
Precise application with the pointed felt tip applicator for targeted definition.
Buildable coverage that layers without looking heavy.
Stays put with a light, comfortable finish for all-day wear.

Ingredients and why they matter

Talc — provides a smooth base for even color distribution and helps the powder apply evenly on brows.
Silica — adds a silky texture and helps the product adhere to skin and brow hairs.
Caprylic/Capric Triglyceride — emollient that helps the powder blend seamlessly into brows.
Bis-Diglyceryl Polyacyladipate-2 — helps improve the powder’s glide and wear on the skin.
Magnesium Stearate — provides slip for easy application and helps the formula set smoothly.
Dimethicone — offers a lightweight barrier, aiding glide and spread across brows.
Isopropyl Isostearate — acts as a skin-conditioning agent for comfortable wear.
Ethylhexyl Palmitate — contributes to a creamy, blendable texture.
Alumina — helps the powder lay down evenly and reduces caking.
Ethylhexylglycerin — humectant that helps maintain a pleasant feel on the skin.
Polyisobutene — provides a flexible, lasting film on brows.
Phenoxyethanol — preservative to keep the product fresh.
May Contain / Peut Contenir: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891), Mica — pigments and minerals used to achieve shade variety and luminosity. These are present only in some shades and do not affect every user.

Usage tips and who this is for

This product is designed for anyone seeking fuller, natural-looking brows. It’s especially helpful for sparse areas, and the pointed applicator enables precise definition for arch shaping. Use the quick, upward strokes to fill in sparse patches and build dimension without a heavy finish. Safety: test on a small area before full use and discontinue if irritation occurs. Keep out of reach of children. Follow the included product instructions for usage and storage.

The Build ‘Em Up Brow Powder is a versatile option within the brow category, offering a soft finish that mimics real brow hairs while providing buildable color and shape. Expect an easy, feathered look that can be intensified as needed, with shade matching to your natural brow tone.

Closing note

For best results, pair with grooming techniques and routine brow maintenance to achieve cohesive framing of your eyes.

Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.