The Born This Way Soft Matte Foundation Ivory is a weightless, buildable complexion solution designed for oil control and long-lasting color-true coverage. This 1 oz tube foundation provides a breathable, soft matte finish with 24-hour wear, helping skin look naturally flawless and balanced across the day.
Why customers choose this formula
- Weightless, 24-hour wear that stays put without caking or creasing.
- Medium-to-full buildable coverage that adapts from moment to moment, depending on needs.
- Immediate and all-day oil control to reduce shine while hydrating the skin for comfort.
- Color-true formula designed to blend seamlessly, reducing visible imperfections.
- Non-comedogenic and waterproof, with sweat and humidity resistance for confidence in any climate.
Key ingredients and why they matter
- Water (Aqua) and Glycerin provide lightweight hydration to help skin feel comfortable without dulling coverage.
- Dimethicone and Silicones deliver slip for even application and contribute to a soft, blurred finish.
- Sodium Hyaluronate helps maintain moisture for a hydrated look that lasts.
- Phenyl Trimethicone supports a smooth application with a color-true result that remains stable over time.
- Magnesium Sulfate and crosspolymer systems help create a balanced, blurring effect that minimizes the appearance of pores.
Usage tips and who this is for
This foundation is ideal for those who want a skin-mimicking finish with reliable oil control and long wear. It suits normal to oily skin types seeking medium-to-full coverage that remains comfortable through extended wear. For best results, blend from the center of the face outward and down for a natural, seamless look. Safety: test on a small area of skin before full use to monitor for any irritation. Keep out of reach of children. Follow the included product instructions for any specific usage guidance.
With its waterproof, sweat- and humidity-resistant properties, this foundation maintains color-true coverage even in challenging conditions, while the non-drying formula provides moisture for up to 12 hours of hydration.
Final note
Born This Way Soft Matte Foundation delivers a balanced, blurred, soft matte finish that helps smooth the skin’s appearance for 24 hours, giving you a reliable complexion companion in a lightweight tube.
Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.
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