The 24/7 Eyeshadow Virgin by Urban Decay is a high-performance vegan eyeshadow designed to deliver ultra-velvety color with lasting power. This versatile product provides four finishes—matte, satin, shimmer, and metallic—to create dynamic eye looks that stay true for up to 12 hours. Whether you prefer neutral nude tones or bold, bright shades, this lightweight formula glides on with minimal fallout and blends easily with a brush or fingertips, making it a staple for both quick daily wear and complex editorial looks.
Key benefits
- Intense pigment payoff in smooth, high-pigment colors that last up to 12 hours.
- Four finishes to match every mood: matte, satin, shimmer, and metallic.
- Velvety-soft formula glides on with minimal fallout when applied with a finger or a brush.
- Can be used wet or dry, offering versatile application and blendability.
- Vegan and cruelty-free, aligning with ethical beauty choices.
Ingredients and why they matter
- Mica — provides luminous shimmer and smooth texture for easy blending.
- Talc — helps create a soft, cushiony feel and ensures pigment release.
- Titanium Dioxide (CI 77891) — enhances brightness and opacity for true color rendition.
- Caprylic/Capric Triglyceride — a lightweight emollient that helps the shadow glide on smoothly.
- Ultramarines and Iron Oxides (CI 77007, CI 77492, CI 77491, CI 77499) — deliver vivid color and depth across finishes.
- Ethylene/Acrylic Acid Copolymer — binder that helps color adhere to the eyelid and improve wear time.
- Boron Nitride — adds slip for smooth application and helps prevent caking.
- Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid — preserve formula safety and integrity.
- Caffeine — targets tired-looking eyes by providing a subtle brightening effect and energizing tone in the look.
- Cellulose — helps give structure to the powder and aids in even distribution.
Usage tips and who this is for
Designed for makeup lovers who want a compact, high-pigment shadow that works across days and occasions. It suits beginners seeking easy blending and pros crafting bold editorial looks. To maximize payoff, apply with the UD Pro Eyeshadow Brush or fingertips for intense pigment, and remember all shades can be used wet or dry according to the desired intensity. This product is vegan and cruelty-free, and is suitable for those seeking a long-wearing, versatile eye look without animal-derived ingredients. Safety notes: test on a small area before full use, avoid direct contact with eyes if irritation occurs, and keep out of reach of children. Follow the included product instructions for any specific usage guidance related to your shade and finish.
In practice, you can build a soft everyday look with matte neutrals or amp up with metallics for evening drama. The lightweight, velvety formula minimizes fallout and blends cleanly, helping you achieve crisp edges and seamless gradients. Expect color that brightens and enhances the eye area while staying true through a full day of wear.
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