Urban Decay Liquid Foundation Weightless 70CB 62mL

Urban Decay Stay Naked Liquid Foundation is a weightless, vegan, buildable medium-coverage liquid foundation with a real-skin matte finish that lasts up to 24 hours. This versatile formula is designed to feel like wearing nothing while delivering lasting color and comfort for all-day wear. The 70CB variant is part of a 50-shade lineup crafted to dial in your precise color match with 9 shade intensities, 3 mastertones, and 7 undertones.

Key benefits

• Real-skin matte finish that wears comfortably all day for a natural, undetectable complexion.
• Waterproof, longwear performance that moves with you, up to 24 hours of wear.
• Breathable, flexible formula that minimizes pore appearance for a smoother look.
• Extensive shade range designed to help you find your exact match with multiple undertones.
• Vegan formulation suitable for those seeking a conscience-friendly foundation option.

Ingredients and what they do

• Aqua / Water / Eau — the solvent that provides the base for even, blendable coverage.
• Dimethicone — a lightweight barrier that helps the product glide on and offers slip-free wear while forming a protective layer on the skin.
• Isododecane — a smoothing solvent that helps the foundation dry down to a soft, natural finish quickly.
• Alcohol Denat. — aids in evaporation to help set the product; use with caution on sensitive skin and avoid overuse in broken skin.
• Trimethylsiloxysilicate — provides a temporary “slip-free” feel and helps extend wear for a longer-lasting finish.
• Butylene Glycol — a humectant that helps hydrate the surface of the skin and improve spreadability.
• PEG-10 Dimethicone — adds slip and helps create a smooth application.
• Perlite / Disteardimonium Hectorite / Synthetic Fluorphlogopite — texture enhancers and thickeners that help stabilize and thin the formula for even coverage.
• Silica / Silica Silylate — absorbs oil and helps blur the look of pores for a refined finish.
• HDI/Trimethylol Hexyllactone Crosspolymer — thickening agent that improves texture and helps the product cling to the skin without caking.
• Glycerin — humectant that helps attract moisture to the skin for a comfortable feel.
• Tocopherol (Vitamin E) — provides antioxidant support and helps condition the skin’s surface.
• Empetrum Nigrum Fruit Juice — botanical extract that contributes conditioning properties and skin compatibility.
• Isobutane — propellant used in packaging to dispense the product smoothly; ensure storage away from heat and flames.
• Potassium Sorbate — preservative that helps protect the product from microbial growth.
• Note: The product may contain colorants such as CI 77491, CI 77492, CI 77499 (Iron Oxides) and other pigments as indicated on the label.

Who this is for and how to use

This foundation is ideal for those seeking a vegan, long-wearing option with a real-skin matte finish that minimizes the appearance of pores. It’s designed to be blendable across a spectrum of shades and undertones, making it suitable for a wide range of skin tones and types. For a customized look, use different tools for application: light coverage with the UD Pro Diffusing Blush Brush, medium coverage with a blending sponge or UD Pro Optical Blurring Brush, or full coverage with a flat brush like the UD Pro Large Tapered Foundation Brush. Follow the included product instructions for application and layering to achieve the best results.

Important safety note: test on a small skin area before applying broadly. If irritation occurs, discontinue use and consult a dermatologist. Keep out of reach of children. For best results, store in a cool, dry place away from direct heat or flame.

The product name Stay Naked Liquid Foundation is a makeup category staple designed to deliver long-lasting color without a heavy feel. This variant, 70CB, is part of a broad shade lineup intended to help you dial in your precise color match. The 62 mL size is the standard measure for this product segment, and you’ll appreciate how the formula remains flexible as you move through the day or night.

Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.