The Virtue Full Shampoo turns up the volume on fine, flat hair by cleansing while adding weightless body for movement and bounce. This lightweight formula is designed to lift roots and plump each strand, helping hair feel fuller and appear denser over time.
Key benefits
- Volumizes by lifting the roots and thickening strands for lasting body.
- Cleanses while removing excess oil to refresh limp hair.
- Infused with Alpha Keratin 60ku® protein to support hair health and density.
- Light lather that rinses clean without leaving residue or dehydration.
- Safe for color-treated and chemically treated hair while suitable for all hair types seeking more volume.
Ingredients and what they do for you
- Alpha Keratin 60ku® protein — a proprietary keratin technology that helps strengthen and plump fine strands from within, supporting improved density over time.
- Panthenol (Vitamin B5) — helps improve moisture retention and can contribute to hair feel of softness and resilience.
- Tocopherol (Vitamin E) — offers antioxidant benefits that support overall hair health and shine.
- Centella Asiatica Meristem Cell Culture — a botanical extract that can support scalp comfort and hair vitality.
- Glycerin — a humectant that helps maintain moisture balance in the hair shaft.
- Hydrolyzed Adansonia Digitata Seed (Baobab) Extract — contributes conditioning properties to improve hair feel.
Who this is for and how it helps
- Ideal for all hair types seeking boosted volume and density, especially fine or limp hair.
- Safe for color-treated and chemically treated hair, helping maintain vibrancy while providing lift.
- Designed to be used with the corresponding full Conditioner for best results and continued improvements in hair health over time.
Usage and performance notes: The product delivers a light, lacy lather that rinses clean without stripping hair. Expect noticeable root lift and plumpness after each wash, with continued benefits as the keratin-based technology builds volume.
Safety: As with any hair care product, perform a patch test if you have sensitive skin or a history of reaction to cosmetic ingredients. Keep away from eyes. If irritation occurs, discontinue use and consult a professional. Follow the included product instructions for use with other Virtue products.
Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.
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