Authentic Beauty Concept Deep Cleansing Shampoo Purifying

Authentic Beauty Concept Deep Cleansing Shampoo is a sulfate-free purifying cleanser designed for all hair types. It helps remove impurities and buildup while delivering a floral scent, leaving hair clean without the harsh effects of sulfate surfactants.

Key benefits

• Purifying cleanse with a specially selected sulfate-free surfactant (C14-16 Olefin Sulfonate) for high foaming and emulsifying action, helping to remove dirt, oils, and pollutants.
• Gentle formulation free from sulfates, parabens and silicones, suitable for everyday use without overly stripping the hair or scalp.
• Improved water compatibility blends easily with water to rinse away buildup without leaving residue.
• Pleasant floral scent enhances the washing experience while maintaining hair cleanliness.
• Compatibility designed for all hair types and suitable for regular use to refresh and purify the scalp surface.

Ingredients and what they do

• Aqua (Water) base solvent for all cleansing actions and to help dissolve impurities.
• Sodium C14-16 Olefin Sulfonate sulfate-free cleansing agent with high foaming and good emulsifying properties to lift dirt from the hair fibers.
• Cocamidopropyl Betaine mild surfactant that boosts foam and helps reduce irritation in formulation.
• Sodium Methyl Cocoyl Taurate gentle cleansing agent contributing to a creamy lather without harshness.
• Sodium Chloride salt that helps adjust viscosity for comfortable rinse and use.
• PEG-120 Methyl Glucose Dioleate thickening agent that stabilizes the formula and improves texture.
• Panthenol pro-vitamin B5 that can help improve moisture retention and hair feel.
• Oryza Sativa (Rice) Extract botanical extract that may support conditioning and scalp comfort.
• Parfum (Fragrance) provides the floral scent associated with the wash experience.
• Sodium Benzoate preservative to maintain product safety and freshness.
• Citric Acid helps balance pH for scalp and hair compatibility.
• PEG-7 Glyceryl Cocoate mild emollient that aids slip and moisture on hair surfaces.
• Coconut Acid fatty acid that contributes to cleansing while maintaining hair’s natural moisture balance.
• Glycerin humectant that helps attract moisture to the hair shaft.
• Guar Hydroxypropyltrimonium Chloride conditioning polymer providing detangling and smoothness.
• Geraniol, Linalool (fragrance components) that contribute to the overall scent but may be sensitizing for some individuals.
• Propylene Glycol humectant and solvent that aids product performance and spreadability.

Usage guidance and suitability

This product is designed to remove impurities and reduce buildup without relying on sulfate surfactants. It is suitable for all hair types and can be used as part of a regular cleansing routine. Always perform a patch test if you have sensitive skin and follow standard safety precautions for personal care products: avoid contact with eyes; if irritation occurs, discontinue use and consult a professional. Keep out of reach of children.

The product is 300 mL in size and should be used as directed on the label. Use the included instructions for best results, and store in a cool, dry place away from direct sunlight to preserve efficacy and fragrance.

For best results, rinse thoroughly after lathering and follow with conditioner or your preferred post-wash care routine to maintain hair softness and manageability.

This cleansing shampoo offers a pleasant floral scent and a gentle cleansing action that helps support clean, refreshed hair without the harsh impact of sulfates.

Closing note

With its thoughtful formulation and targeted cleansing action, this shampoo is a reliable choice for anyone seeking a sulfate-free cleanse that leaves hair feeling clean, light, and ready for styling.

Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.