Clairol Bold & Bright Permanent Hair Dye 50 Brown Sugar 1

The Bold & Bright Permanent Hair Dye from Clairol delivers Intense Color + Moisturizing Shine in a single kit, designed for vibrant, long-lasting results. This variant, 50 Brown Sugar, offers a rich brown shade with a glossy finish that stays true over time. Ideal for anyone seeking bold color and a hydrated, smooth feel after use.

Key benefits

• Unstoppable vibrancy: TrueColorSeal Technology locks in color to resist water-fading, maximizing vibrancy even after washing.
• Moisturizing shine: HydraShine Conditioner nourishes and smooths the hair for a healthy, reflective finish.
• Intense color: The color cream, activator, and glaze work together to deliver a bold, enduring shade.
• Color boost option: The Color Boost Glaze lets you amplify or refresh your color anytime you want more depth or brightness.
• All-in-one kit: Includes Permanent Color Cream, Activator, HydraShine Conditioner, Color Boost Glaze, gloves, and an instruction leaflet for use.

Ingredients & components explained

• Permanent Color Cream — a blend of color molecules and conditioning agents that deposit pigment into the hair shaft for lasting color.
• Activator — provides the peroxide-based lightening and color development essential to permanent color results.
• HydraShine Conditioner — a moisturizing formula that helps smooth the cuticle and leaves hair feeling nourished after color processing.
• Color Boost Glaze — used after two weeks to recharge and intensify color, maintaining vibrancy between full color applications.

Usage guidance and who this is for

Read and follow the enclosed leaflet’s instructions for best results. Before coloring, perform the allergy test and strand test as directed. This product is formulated for adults seeking a bold, long-lasting permanent color with added shine and moisture. It is important to apply as instructed and rinse after the recommended processing time. The product includes care steps to refresh color after two weeks with the Color Boost Glaze.

Keep out of reach of children. Do not use if you have a history of allergic reactions to hair dye. If irritation occurs, discontinue use and consult a professional. Follow storage recommendations on the package to keep colors stable.

When you want more than a one-time color hit, you can rely on the dye’s glaze to amplify the shade, helping you maintain the bold Brown Sugar tone longer.

Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.