Is this product suitable for all hair types?

The formula is designed to provide a natural-looking semi-permanent color with a nourishing blend of aloe and coconut oil. It is best for those seeking a wash-out shade that lasts several weeks and maintains hair shine.

What should I do before applying the color?

Test a small skin area for sensitivity first. Follow the included product instructions for application and processing times, and avoid contact with eyes.

How long does the color last?

Color typically lasts up to 28 shampoos, fading gradually with washing to reveal the natural shade beneath.

Are there any safety precautions I should know?

Keep out of reach of children. Do not apply to irritated or broken skin. If irritation occurs, discontinue use and consult a professional. Do not inhale fumes or ingest.

What makes this product different from permanent dyes?

This is a semi-permanent color with 0% ammonia designed to provide shine and radiance without the intensity of permanent color. It gradually fades over time after several washes.

Clairol Natural Instincts Hair Color Medium Cool Brown 5a/24

$9.69

Availability: In stock

Shipping to the United States

Processing: 1–3 business days Delivery: 5–10 business days

Clairol Natural Instincts Semi-Permanent Hair Color Medium Cool Brown 5a/24 delivers 0% ammonia shine with aloe and coconut oil. This color lasts up to 28 shampoos, offering a healthy-looking, natural brown shade.

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SKU: CH361422679448 Category: Hair Color Brand: Clairol

Clairol Natural Instincts Semi-Permanent Hair Color Medium Cool Brown 5a/24 is a color-care solution designed to add radiant, natural-looking color while caring for hair health. This formula uses a blend of aloe and coconut oil to help improve the appearance and feel of your hair, delivering shine with 0% ammonia. It is suitable for anyone seeking a temporary color option that washes out gradually over time, with color lasting up to 28 shampoos.

Key benefits

0% ammonia delivers shine without harsh chemical fumes, helping maintain hair softness and glow.
Aloe and coconut oil blend nourishes the hair fiber during color application for a healthier look.
Semi-permanent color provides radiant tone that gradually fades, allowing flexible shade changes over time.
Longer-lasting vibrancy through multiple washes, up to 28 shampoos, for extended enjoyment of your chosen shade.
Designed for medium cool brown results that appear natural and multi-dimensional on most hair textures.

Ingredients and why they matter

Aloe — a soothing plant extract that helps support hair moisture and a smoother feel during coloring.
Coconut oil — a lightweight conditioner that helps improve slip and manageability while protecting hair surface.
0% ammonia — reduces strong odor and minimizes potential scalp irritation while delivering color and shine.

Usage and suitability

Best for those seeking a temporary color option with a natural-looking result.
Ideal for hair that benefits from added moisture and a glossy finish during color treatment.
Not a permanent dye; color fades with each wash, typically up to 28 shampoos.
Always perform a patch test prior to full application to check for any sensitivity.
Keep out of reach of children and follow all safety warnings on packaging.

This product is presented to help you achieve a vibrant, blendable shade with attention to hair health while offering a manageable, semi-permanent color experience. For best results, follow the included instructions and perform a strand test before full application. Store in a cool, dry place away from direct heat or flame.

Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.