L’Oreal Feria Hi-lift Browns Extreme Lightening B61 is a permanent hair color designed to deliver bold, prismatic tones with multi-dimensional vibrancy. This shade is ideal for customers seeking a cool brown result with high lift capabilities. The formula includes Shine Serum Booster to enhance shine and softness and Power Shimmer conditioner to seal and smooth hair after coloring. This product is suitable for those looking to transform their hair color with intense, vibrant brown hues while maintaining hair integrity. Live in colour. Live in F ria. Available in more than 45 bold shades.
What you get and who it’s for
- Instant color lift with a cool brown result in a single application for those seeking a bold change.
- Shine Serum Booster included to boost shine and softness on colored hair.
- Power Shimmer conditioner to seal and smooth, helping to lock in vibrancy and reduce frizz.
- Contains a complete color system with a patented conditioning duo to support multi-dimensional tone.
- Not recommended on predominantly grey or heavily highlighted hair, to help customers choose the right shade for best results.
Key ingredients and why they matter
- AQUA / EAU — the base solvent that delivers the dye evenly through the hair shaft.
- ALCOHOL DENAT. — helps the product dry and set evenly on the hair during processing.
- PEG-4 RAPESEEDAMIDE — forms part of the conditioning and emulsifying system to help spread the formula smoothly.
- GLYCERYL LAURYL ETHER — provides slip for easy application and contributes to conditioning after coloring.
- AMMONIUM HYDROXIDE — raises pH to allow color lift and facilitate color binding to the hair.
- p-PHENYLENEDIAMINE — a common pigment component used in permanent hair color for lasting tones.
- RESORCINOL, ERYTHORBIC ACID, and other color-related components — participate in the oxidative coloring chemistry to create the final shade.
- PARFUM / FRAGRANCE — adds a pleasant scent to the formula during and after processing.
- Power Shimmer conditioner and Shine Serum Booster (included in the box) — designed to seal, smooth, and boost shine after color processing.
Usage tips and who this is for
- Follow the included product instructions for mixing and processing times to achieve best results.
- Apply to hair that is suitable for color lifting; avoid predominantly grey or heavily highlighted hair for optimal results.
- Store in a cool, dry place away from direct sunlight and keep out of reach of children.
With its optimized formula and booster components, this shade is designed to deliver bold, metallic-brown tones with multidimensional depth. Expect lasting color vibrancy when the color is applied correctly and the conditioning system is used as directed.
Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.
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