L’Oreal F Ria 1.0 Ea Brown is a permanent hair colour that delivers bold, prismatic, shimmering colour without compromising the health of your hair. This shade, 59 Rich Golden Brown, is designed to give multidimensional depth with a warm golden undertone. Each box includes a Shine Serum Booster to enhance shine and softness, and the patented Power Shimmer conditioner to seal and smooth hair for vibrant results. Live in colour. Live in F ria. This product is available in more than 45 bold shades.
Key benefits
- Rich, multidimensional colour that blends warmth with shimmer for a striking, natural-looking result.
- Shine Serum Booster boosts gloss and softness, helping colour look vibrant and hair feel silky.
- Power Shimmer conditioner seals the cuticle and smooths strands for enhanced shine and manageability.
- Long-lasting permanent colour designed to cover grey or lighter areas when used as directed.
- Exclusive formula designed to minimise damage while delivering bold hues across more than 45 shades.
Ingredients and how they matter
- AQUA / EAU — water base that enables even distribution of pigment across the hair shaft.
- AMMONIUM HYDROXIDE — facilitates dye uptake by raising the cuticle for even colour deposition.
- p-PHENYLENEDIAMINE — a colourant that contributes to coverage and shade depth; use as directed.
- RESORCINOL — provides additional hue development for richer tones.
- ETHANOLAMINE — adjusts pH to support pigment performance and product stability.
- POLOXAMER 338 • POLYQUATERNIUM-6 — conditioning agents that help improve slip during application and aid in conditioning after colouring.
- PARFUM / FRAGRANCE — adds a pleasant scent during processing.
- AMMONIUM THIOLACTATE — helps preserve hair moisture to support softness after colouring.
- TERMINAL NOTE: Always follow the included instructions and perform a patch test as advised by the box insert.
Usage and safety guidance
Read and follow the insert. Not recommended on predominantly grey or heavily highlighted hair. The product is a cosmetic colourant; if irritation occurs, discontinue use and rinse thoroughly. Keep out of reach of children. Follow the included product instructions for processing times and any step-specific cautions.
Who it’s for: individuals seeking bold, prismatic colour with a shine-boosting finish, along with multi-dimensional vibrancy. It’s suitable for those wanting a long-lasting shade like 59 Rich Golden Brown while keeping hair looking healthy with conditioning components.
Storage: store in a cool, dry place away from direct sunlight to maintain pigment stability.
Final note: this product uses a colourant system designed to deliver consistent results when used as directed with the Shine Serum Booster and Power Shimmer conditioner included in the box.
Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.
Reviews
There are no reviews yet.