L’Oréal Paris Preference Permanent Hair Dye Fade-Defying 10

The L’Oréal Paris Preference Permanent Hair Dye delivers salon-quality color you can do at home, with fade-defying results and a high impact shine system. This single 1 Piece cartridge is designed to provide up to 9 weeks of lasting color that resists fading, while leaving your hair soft and silky to the touch. The variant 10 Very Light Blonde is one of over 50 luminous shades available to achieve a natural-looking blonde tone or a bold, fashion-forward effect.

Key benefits and what to expect

• Salon quality hair colour at home with 100% grey coverage and fade-defying color lasting up to 9 weeks.
• New fade-defying system that preserves rich, vibrant tones longer than traditional formulas.
• No-drip texture thanks to the oil-in-gel formula, enabling better adherence to hair during application.
• Shine Protect Conditioner helps leave hair soft and silky to the touch after color treatment.
• Over 50 luminous shades available, spanning a wide spectrum of tones to suit many preferences.

Ingredients and why they matter

• Aqua / Eau — a universal solvent that hydrates while carrying other ingredients into the hair shaft.
• Hydrogen Peroxide — activates the dye molecules to achieve permanent color results.
• Cetearyl Alcohol — a conditioning agent that helps soften hair and improve texture after coloring.
• Trideceth-2 Carboxamide Mea — a surfactant that aids even distribution of the formula through hair.
• Ceteareth-25 — a conditioning and emulsifying agent that supports smooth application.
• Glycerin — a humectant that helps maintain moisture in hair during and after color processing.
• Phosphoric Acid — adjusts pH to optimize dye performance and product stability.
• Tetrasodium Etidronate / Tetrasodium Pyrophosphate — sequestering agents that help preserve formula integrity.
• Sodium Salicylate — helps maintain product balance during use.

Usage tips and who this is for

• Test for allergy 48 hours before coloring to ensure compatibility with your skin.
• Best for those seeking long-lasting, fade-resistant color with a high-shine finish.
• Follow the included product instructions for processing times based on grey coverage needs.
• Avoid contact with eyes. If contact occurs, rinse thoroughly with water.
• Keep out of reach of children and store in a cool, dry place when not in use.

Experience shows that this color system is designed to deliver precise grey coverage and a glossy finish, even on resistant hair. The combination of the oil-in-gel formula and Shine Protect Conditioner supports easy distribution and a soft, silky feel after treatment.

Warranty and safety notes: Use as directed on the packaging. If irritation occurs, discontinue use and consult a professional. This product is for external cosmetic use only.

Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.