L’Oreal Preference Permanent Hair Colour Fade-Defying 64

L’Oreal Preference Dark Auburn 64 is a fade-defying permanent hair colour designed to deliver luminous color for up to eight weeks. This shade, 64 Dark Auburn, is part of a range with a liquid-gel formula that helps ensure even coverage and rich tone from root to tip. Ideal for those seeking a long-lasting, vibrant auburn result, it pairs with a Shine Protect Conditioner to help maintain glossy, healthy-looking hair between colorings.

Key benefits

• Long-lasting color: enjoy luminous shade for up to eight weeks with enhanced fade resistance.
• Liquid-gel formula: delivers even application and thorough saturation for grey or non-grey hair alike.
• Wide shade variety: choose from over 50 luminous shades to find your perfect tone.
• Shine Protect Conditioner included: helps leave hair soft and protected after the color process.
• Professional-quality result at home: designed to deliver salon-like color and depth in a convenient kit.

Ingredients and what they do

• Aqua / Eau — the primary solvent that dissolves other ingredients and carries color evenly through the hair.
• Hydrogen Peroxide — acts as the developer to open the hair cuticle and allow color to penetrate for permanent coverage.
• Cetearyl Alcohol — a conditioning wax that helps smooth the hair and improve manageability after coloring.
• Trideceth-2 Carboxamide Mea — a surfactant that aids in uniform color distribution through the hair shaft.
• Ceteareth-25 — an emulsifier that helps blend the color mixture for a consistent result.
• Glycerin — a humectant that helps maintain moisture, reducing potential dryness after color treatment.
• Phosphoric Acid — helps balance the formulation pH to support color stability and scalp comfort.
• Tetrasodium Etidronate / Tetrasodium Pyrophosphate — chelating agents that help keep the formula effective by binding minerals that could interfere with color.
• Sodium Salicylate — contributes to formula stability and helps ensure smooth application.

Usage tips and who this is for

This product is a permanent hair colour designed for home use with a fade-defying claim and a color range of over 50 shades. A 48-hour allergy test is recommended before colouring to ensure compatibility with your skin. For grey hair, follow the timing guidance in the instructions; for hair with little to no grey, the mixture should sit for 25 minutes, with an additional 15 to 20 minutes for grey hair. After coloring, rinse thoroughly and use the Shine Protect Conditioner to help seal in color and add shine. Always apply as directed on the packaging and perform a patch test prior to full application.

Who this is for: individuals seeking long-lasting, luminous color with a salon-style finish at home. It’s suitable for those wanting to cover grey roots or deepen an existing shade, and who value a conditioning finish post-colour.

Keep out of reach of children. Follow the included product instructions regarding allergy testing, application, and timing. Store in a cool, dry place away from direct heat or sunlight.

With proper use, you can expect a vibrant, lasting tone that complements your natural features while maintaining healthy-looking hair.

Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.