The Born This Way Matte 24 Hour Foundation in the Chai shade delivers a true matte finish that stays color true all day, helping you achieve natural-looking, shine-free skin. This oil-free formula is designed for wear that feels lightweight while providing buildable coverage for a seamless complexion. Perfect for those who want a sophisticated, undetectable make-up look that lasts 24 hours.
Key Benefits
- Medium-to-full buildable coverage for a customizable finish that looks natural rather than mask-like.
- Soft focus matte effect helps blur imperfections without looking flat or dull.
- Oil-free formula that controls shine and remains color true throughout the day.
- Long-wearing and transfer-resistant, designed to stay put for 24 hours without frequent touch-ups.
- Non-acnegenic and waterproof, making it suitable for extended wear and active days.
Ingredients & What They Do
- Water/Aqua/Eau — base solvent to keep the foundation smooth and easy to blend.
- Cyclopentasiloxane — helps glide on the skin for a silky application and lightweight feel.
- Trimethylsiloxysilicate — forms a clear, flexible film that aids long wear and matte finish.
- Methyl Trimethicone — enhances slip and helps the product blend evenly across the skin surface.
- Butylene Glycol — helps maintain moisture, improving comfort on the skin.
- Magnesium Sulfate — a natural mineral that helps set the texture and contribute to a stable matte look.
- Polyglyceryl-3 Diisostearate — an emollient that aids in spreadability and softness on the skin.
- Tribehenin — helps condition the skin and improve glide for an even application.
- Phenyl Trimethicone — lightweight silicone that creates a smooth, soft focus finish.
- Silica — absorbs oil and enhances a powdery matte appearance with a natural-looking blur.
- Sodium Hyaluronate — hydrates the surface for comfortable wear and helps skin look plump and healthy.
- Tocopheryl Acetate (Vitamin E) — provides antioxidant benefits and skin-conditioning properties.
- Cocos Nucifera (Coconut) Fruit Juice / Cocos Nucifera (Coconut) Liquid Endosperm — contribute lightweight hydration and a pleasant feel.
- Glycerin — humectant that helps maintain moisture for comfortable wear.
- Dimethicone / Methicone — create a protective barrier, improve slip, and support a matte finish.
- Additional colorants (Mica, Titanium Dioxide, Iron Oxides) — provide shade and the true color match for Chai.
Usage & Suitability
To achieve a natural matte look, apply using the Mr. Perfect Foundation Brush, a sponge, or fingers, blending from the center of the face outward and downward. Layer as needed for more coverage. This foundation is oil-controlling, transfer-resistant, and color-stays-true; it is non-acnegenic and waterproof for reliable long wear. Test on a small area first to ensure skin compatibility, and discontinue use if irritation occurs.
Care & Tips
- Store in a cool, dry place away from direct heat or sunlight.
- Keep out of reach of children.
- Apply to clean skin for the best blend and finish.
- For best results, allow it to set before applying additional makeup layers.
Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.









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