Incredi-Curl Mascara is a buildable volumizing and curling mascara designed to grip lashes for mega curl and lasting drama. This formula, paired with a curved, dense bristle brush, catches each lash to curl, volumize, lift and set for an eye-opening effect. The 9.2 g tube delivers all-day wear with a smudge-, flake- and transfer-resistant finish, making it a strong choice for customers who want big curl and bold definition while staying comfortable throughout the day.
Key benefits
- Buildable formula grips each lash for lasting curl and extreme volume.
- Curved, double-sided bristle brush volumizes, lifts and sets curls for a wide-eyed look.
- Smudge-, flake- and transfer-resistant to help maintain drama from morning to night.
- 100% vegan and cruelty-free, with certifications from Leaping Bunny and PETA.
- Includes a propitious blend that supports long-wear without sacrificing comfort.
Ingredients and key components
Water (Aqua) — the primary solvent that hydrates and suspends the formula. Styrene/Acrylates Copolymer — provides hold to keep lashes curled and defined. Propylene Glycol — helps maintain moisture and improves glide on application. Synthetic Beeswax — thickens the mascara for structure and lift. Ricinus Communis (Castor) Seed Oil — conditions lashes and helps nourish for a smoother coating. Copernicia Cerifera (Carnauba) Wax — adds rigidity to help set the curl. Glyceryl Stearate — emollient that smooths the lash surface. PVP — helps film-forming for a durable finish. Polyamide-5, Nylon-12 — fine brush hair components that assist with application precision. Palmitic Acid, PEG-8 Caprylic/Capric Glycerides — surfactants and emollients for even distribution. PAMs such as Polyacrylic Acid and Acrylates Copolymer — provide viscosity and hold. Magnesium Aluminum Silicate — thickening agent. Tocopherol (Vitamin E) — antioxidant and skin-conditioning support. Simmondsia Chinensis (Jojoba) Seed Oil — moisturizing agent. Alcohol — solvent in small amounts aiding formula stability. Phenoxyethanol, Ethylhexylglycerin — preservative system for product safety. Sodium Benzoate — preservative. Silica — helps absorb moisture and improves texture. Aminomethyl Propanol — pH adjuster. Polyquaternium-10, PEG-90M — conditioning polymers for slip and curl retention. May Contain Iron Oxides (CI 77499, CI 77492, CI 77491) and Titanium Dioxide (CI 77891) for tinting, along with Black 2 (CI 77266) (nano) in some shades.
Safety and usage notes: Always refer to the packaging for the exact ingredient list on your specific product, as formulas can change. This product is suitable for use around the eye area; if irritation occurs, discontinue use and consult a physician. Keep out of reach of children. Follow the included product instructions for any heating times, dosage, or specific usage guidelines.
Who this is for and how it works
This mascara is ideal for anyone seeking pronounced curl and dramatic volume without sacrificing wear time. It’s designed to hold a curl through daily activities while staying transfer-resistant. If you want a lifted lash line with noticeable definition, this product aligns with your needs.
Note: All e.l.f. products are vegan and double-certified cruelty-free by Leaping Bunny and PETA. The brand also collaborates with Fair Trade USA™ and produces in Fair Trade Certified™ facilities.
With proper use, expect lashes that appear longer, more lifted and distinctly curled—plus a smooth, buildable coat that layers well for intensified drama.
Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.


















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