The full name you’ll see on the shelf is L’Oréal Paris Preference Permanent Hair Dye. This product is designed to deliver salon-quality color at home with fade-defying results and a high impact shine system. The variant 2 Natural Black is included in this listing to help you achieve rich, lasting color for up to 9 weeks. It uses an oil-in-gel formula that spreads easily and leaves hair soft and silky, with over 50 luminous shades available in the line.
Key benefits
- Salon quality hair colour at home with 100% grey coverage and fade-defying color lasting up to 9 weeks.
- New fade-defying system provides long-lasting, rich tones that maintain depth and vibrancy.
- No-drip texture through an oil-in-gel formula that adheres well to hair for even color distribution.
- Shine Protect Conditioner helps leave hair soft and silky to the touch after color treatment.
- Over 50 luminous shade options offer a wide spectrum of tones including the natural black range.
Ingredients and why they matter
- Aqua (Water) — the universal solvent that provides a base for the formula to spread evenly.
- Cetearyl Alcohol — a conditioning thickener that gives slip and helps soften hair during and after application.
- Behentrimonium Chloride — a conditioning agent that helps detangle and smooth hair for a silky feel.
- Amodimethicone — a lightweight silicone that adds shine and helps protect from frizz without weighing hair down.
- Cetyl Alcohol — fatty alcohol that serves as an emollient and thickener to improve texture.
- Hc Violet No. 2 — a violet dye that helps neutralize brassy tones for a cooler looking result.
- Trideceth-6 — a surfactant that aids in even distribution of the product through hair.
- Chlorhexidine Digluconate — a preservative that helps maintain product integrity.
- Fumaric Acid and Citric Acid — pH adjusters that help optimize dye performance and color stability.
- Parfum (Fragrance) — provides a pleasant scent during application.
- Isopropyl Alcohol — helps the formula dry evenly on hair and aids in penetration of color.
Usage tips and who this is for
- Test for allergy 48 hours before colouring to minimize sensitivity risk.
- Best results with gray coverage are achieved by applying the color mixture first to gray areas.
- Follow the total processing times as described to achieve the desired depth and avoid over-processing.
- After coloring, use the Shine Protect Conditioner to seal in moisture and enhance softness.
- Ideal for anyone seeking long-lasting, vibrant color with a naturally soft finish.
Remember to follow the included product instructions for color application and safety precautions. This product is not a medical treatment and is intended for cosmetic hair coloring. Keep out of reach of children.


















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